The television audience measurement is transforming

Press release
January 1, 2024 : Médiamat "all locations, all screens, nationwide"

For several years, television consumption habits have been digitizing. Internet screens have invaded households, and the television is no longer the only device used daily to watch TV programmes, whether live, in time shifted and in preview. To reflect these changes, starting from January 1, 2024, Médiamat, the reference measure for TV audience, takes a major step forward and enriches itself: it will take into account the TV consumption of all French people, on all screens, and in all places.

Currently, Médiamat is based on households equipped with at least one television and measures the audience on TV screens at home as well as on all screens (TV, computer, mobile, tablet) outside the home. TV programmes are also watched on internet screens at home. Households without a television will now be included in the scope of television audience measurement. 

From January 1, 2024, the current measurement will be extended to internet screens at home, and the Médiamat scope will be expanded to households without a television.

These two major and concurrent changes are the result of a significant transformation programm in television audience measurement. After integrating out-of-home audience measurement for all screens in March 2020, Médiamat will cover a measurement scope for the entire France, encompassing 62.4 million individuals aged 4 and above. With more households and screens measured, there will naturally be more TV viewers and contacts with the TV media. Médiamétrie thus guarantees the market and its clients - television channels, advertising agencies, advertisers- a measurement that is increasingly comprehensive to closely manage their editorial content and advertising strategies.

 Laurence Deléchapt, TV & Cross media Director

TV audience measurement is based on 2 panels

- The Médiamat Panel consists of about 5,000 historically TV-equipped households at home, each connected to a meter, plus about 500 new panelist households without a television, totaling around 12,000 individuals.

- The personal portable audience measurement Panel consists of about 5,000 individuals, the source of out-of-home TV audience measurement (all screens included) and TV audiences on internet screens at home.

Image
IN BRIEF

Please click on the icon to download the comprehensive press release.

To view the full press release, click on the download icon below.
Téléchargement(s)

Download

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I