Médiamat'Thématik is the enriched version of MédiaCabSat survey.
This new version will be published from 13th july, 2010. The audience measuerment is still automated, but it concerns a hundred of channels and covers 30 million of persons, then twice more than MédiaCabSat survey.

• TV channels (on and off screen)
• Media agencies

Based on audimetric information acquisition, Médiamat'Thématik permanently measures the viewing behaviour of individuals aged 4 and over whose households receive television by either analogical or digital cable, Satellite or TV by ADSL.

It has around 2,000 households, nearly 5,500 individuals.

• Find out the audience scores in different categories for cable, satellite or ADSL channels 
• Analyse accurately individuals' behaviour in relation to television: loyalty, whether they watch several channels, amount of exposure to an advertising campaign
• Define a channel's audience, for example according to the main socio-demographic criteria
• Find out, for example, if the target reached is wide or selective.

The new measurement began in mid-February 2001. 18 waves of results are now available:

• Wave 1: 19th February 2001 to 29th July 2001
• Wave 2: 3rd September 2001 to 17th February 2001
• Wave 3: 31st December 2001 to 16th June 2002
• Wave 4: 2nd September 2002 to 16th February 2003
• Wave 5: 30th December 2002 to 15th June 2003
• Wave 6: 1st September 2003 to 15th February 2004
• Wave 7: 29th December 2003 to 13th June 2004
• Wave 8: 30th August 2004 to 13th February 2005
• Wave 9: 27th December 2004 to 12th June 2005
• Wave 10: 5th September 2005 to 19th February 2006
• Wave 11: 26th September 2005 to 11th June 2006 
• Wave 12: 4th September 2006 to 18th February 2007
• Wave 13: 1st January 2007 to 17th June 2007
• Wave 14: 3rd September 2007 to 17th February 2008
• Wave 15: 31st December 2007 to 15th June 2008
• Wave 16: 1st September 2008 to 15th February 2009
• Wave 17 : 29th December 2008 to 14th June 2009
• Wave 18 : 31st August 2009 to 14th February 2010

MédiaCabSat become Médiamat'Thématik

• Wave 19 : 28th December 2009 to 13th June 2010

Alll subscribers have results for 26 standard targets over a six-monthly total. The results are delivered via the Athema Web interfaces and MédiaCabSat software.