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You are here: HomeTelevisionPress releases › Médiamétrie launches Social TV Ratings in France to measure the audience and impact of TV programmes on social networks
Médiamétrie launches Social TV Ratings in France to measure the audience and impact of TV programmes on social networks

08/11/2017

This new service measures the impact of a programme on web users by analysing the nature and volume of interactions on Facebook and Twitter

Social TV Ratings offers a wide range of indicators –impressions, unique authors, sentiment, and affinity –which can be used to quantitatively and qualitatively analyse programmes on social networks.

Julien Rosanvallon, Médiamétrie’s Head of Digital and TV Department added: “Almost 60% of those aged 15 years and over have joined a social network, and 4.2 million of them have commented on a TV programme on social networks in the last month, a figure that is constantly rising. Social TV Ratings allows channels to analyse the engagement and reactions of their audience. To understand the reactions of your audience is to understand what they expect.”

Users of Social TV Ratings therefore have access to:

The social media audience on Facebook and Twitter to enhance programme analysis

  • The service provides both social media and TV ratings for all programmes studied (Access and Prime Time broadcasts on 21 DTT channels who subscribe to Médiamat)
  • For the first time in France, it is possible to track the social media audience for TV programmes on Facebook, the leading social network in France with 41 million monthly users
  • The profile of those who comment about each programmeon social networks helps to easily identify influencers.

Sentiment analysis on Twitter for a better understanding of TV viewers

  • Based on a dictionary of sentiments, each Tweet is indexed and assigned a positive or negative emotion.

Measurement of the affinity held by TV viewers who tweet about a programme for brands and product categories.

This service can also provide tailored reports on one or more given programmes.

 

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Your contacts :
Benoit DAVID
Benoit DAVID
Attaché de Presse
Office : 01 71 09 93 18
bdavid@mediametrie.fr
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