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2016, a year in TV

25/01/2017

The increased audience

In 2016, almost eight out of ten French people watched live, pre-recorded or catch-up television programmes every day, on the television, computer, smartphone or even tablet. Although live programmes and the television screen remain central to viewing, habits are changing and viewers are watching more and more programmes on Internet screens. Habits driven by the increase in digital equipment found in the home. Certain types of programme, such as fiction, are more suitable for catch-up TV. Sport is dominant on live TV and news is declining on both television and Internet screens. To support these new viewer habits, Médiamétrie has developed the catch-up TV and four-screen television measurement, based on both panels and Big Data.

Innovation, at the heart of TV audience measurement in 2016

After looking at television catch-up audiences by channel in 2014, Médiamétrie integrated the results of catch-up audiences for each programme in January 2016.

The second major development made in 2016 was four-screen audience TV measurement (TV, computer, tablet, smartphone). "This four-screen TV audience is bringing together our TV and Internet audience measurement panels, in addition to the Big Data that we gather from our measurements," stated Julien Rosanvallon, Médiamétrie's TV and Internet Departments Director. He added, "Being able to measure Internet and television audiences ourselves is an advantage which enables us to be among the first in the world to offer this type of measurement".

  More and more contact opportunities with TV programmes

Viewer behaviour is changing with the development of digital equipment and how digital content is received. In 2016, almost nine out of ten households (88.3%) had a HD TV and more than half had a connected TV (56.6%). Broadband and cable are continuing to increase (9.8 points in 4 years); these are the most common ways to receive television in the home.

Meanwhile, the penetration of Internet screens into homes has significantly increased in recent years. In five years, the proportion of households with computers has risen by 11.2 points (84.1% in 2016) and has increased tenfold for tablets (45.3%). Today, two thirds of individuals have a smartphone, 20 points more than five years ago.

These developments have encouraged people to watch catch-up TV. In 2016, 4.6 million viewers watched catch-up TV every day, regardless of the type of screen. This number has tripled in 3 years.

One interesting phenomenon is that Internet screens have also enabled new viewers, who do not own televisions, to be reached. 16.1% of individuals aged four and over who have watched a programme on catch-up TV or live on a computer, smartphone or tablet, do not have a television.

Four-screen TV measurement: 3 hours 52 mins per day and per person

Each day, French people spend an average of 3 hours 52 minutes watching TV programmes, whatever the type of screen or how they watch it. Live television is still central to viewing habits. However, the influence of delinearised TV and Internet screens is increasing, representing 8% of daily viewing time for French people, equivalent to nearly 19 minutes. Fans of these new television uses dedicate more than 1 hour 30 minutes per day to it.

Looking beyond devices and various viewing methods, TV programmes are the most popular type of video programme regardless of the screen, representing 93% of all video consumption across all screens, ahead of VOD/SVOD and other video types.

  There's a favourite way to watch every genre

Live, catch-up, television, computer, tablet or smartphone, far from competing against each other, these screens and programme consumption methods complement each other.

Sport, the power of Live TV

There was a wealth of sports competitions in 2016. Euro 2016 and the Olympic Games in Rio attracted 48 million and 41.4 million viewers respectively. Synonymous with get-togethers and a sense of immediacy, sport is mostly watched live on TV. This was true for both of these events watched live by 99.5% of viewers.

Fiction: Live or on catch-up TV, however you want it

On live TV, fiction represents almost a quarter of individual viewing time on the free TNT channels. It represents almost half of the time dedicated by viewers to watching pre-recorded or catch-up TV programmes (45%).

News is consumed hot off the press on the television and on the Internet.

In 2016, the landscape of news channels available on TNT free of charge changed with the arrival of two new channels, LCI and Franceinfo. In October 2016, the four news channels - (iTélé, BFMTV, LCI and Franceinfo) - attracted 34.6 millions viewers throughout the month. Meanwhile, in the same period, their websites and applications were viewed by 22 million Internet users.

And in 2017…

To support market developments, Médiamétrie is continuing with its innovations in 2017 by using its methodologies and technologies to further combine panel measurements and Big Data, particularly to enhance themed channels thanks to hybridisation. The four-screen TV service will continue to work towards the publication of a monthly audience by channel and a scheduled expansion of Mediaplanning.

 

 

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Isabelle LELLOUCHE FILLIAU
Isabelle LELLOUCHE FILLIAU
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ilellouche-filliau@mediametrie.fr
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