In addition to behaviour and habits, the Radio Panel especially enables you to observe audience transfers from one station to another, along with the audience accumulation phenomena within a station (or programme) over several days.

The information also enables you to update and refine radio media planning modules.

• Radio stations, both on and off air
• Media agencies

The periods

The Radio Panel runs every year over two survey waves: September-October and January-February.

Recruitment

A representative sample of individuals who live in metropolitan France, aged 13 and over, from those who responded to the 126 000 Radio survey. Thanks to the innovative "telephone networking" format, the recruitment, explanations and "definition" calls are made exclusively by phone. Recruitment is carried out from Médiamétrie's Information Acquisition Centres.

How the survey is run

The individuals who agree to take part in the Radio Panel each receive a listening record per week and a listening habits questionnaire, as well as the equipment they need to fill in and send the forms. As soon as they receive this, each panellist is called to explain how to fill in and send the forms. During this call, the survey agent fills in the sheet for the first day's listening at the same time as the panellist. Each listening sheet is daily and individual.

The active panel then follows, which is identical for all individuals and lasts a total 23 consecutive days, i.e. 3 weeks and 4 weekends. It is broken down into several sub-periods:

• 21 days: first, second and third full week, Monday-Sunday;
• 15 days: first, second and third week, Monday-Friday;
• 8 days: 4 weekends.

This 23-day duration has been selected to give sufficient amount information on the weekend and each day in it.

The Radio Panel provides subscribers with the audience results for radio and national stations, for quarter-hour periods, over 23 panel days. Médiamétrie also offers two data processing applications: one for the combined Panel data and the other for individual data.

The detailed results with a colour paper summary report and an Excel file containing the following information:

• Radio and station listening habits per time slot, Monday-Friday, Saturday and Sunday;
• Distribution and average number of stations listened to, allocated by socio-demographic criterion over 21, 15 and 8 days;
• Distribution and average number of listening days, allocated by socio-demographic criterion over 21, 15 and 8 days;
• Exclusive and duplicate audiences over 21, 15 and 8 days.

The detailed results on the combined data software:

Indicators

• Average number of days' listening;
• Maximum coverage; 
• Audience accumulation; 
• Average week total audience (7 days, 5 days).

Time bases (except average week total audience)

• 21 days, i.e. three full weeks Monday-Sunday and the three distinct weeks;
• 15 days, i.e. three weeks Monday-Friday and the three distinct weeks;
• 8 days, i.e. the four weekends.

Targets Gender, Head and Individual, Age, Level of education, Presence of children, Size of household, UDA and Nielsen regions, Urban area categories, Age x urban area > 100,000, Households x urban area > 100,000, Standard of living indicator.

Time slots 5am-midnight and the standard timeslots.

Specific sorting To meet the needs of their activities, subscribers have permanent access to basic information to have Médiamérie analyse and process this information as it sees fit. The cost of this specific work is assessed and defined individually.

Results of Additional Questions Subscription to additional questions is optional. It may be built into the basic contract framework with a price supplement at the applicable rate or feature as part of a specific order. These questions include:

• The place where the radio and stations are listened to. The results produced on 3 sets (home, car, workplace) are built into the combined and/or data consultation software.
• The additional end of the week questions on the following themes.

Part 1: Purchasing circuits, telephony operators;
Part 2: Pre-recorded music listening and purchasing behaviour;
Part 3: Car, car radio, car radio pre-programming;
Part 4: Outings, leisure activities, games of change;
Part 5: Opinions on the radio, reasons for listening, daily, national and regional press reading habits.

Databases for Media planning An electronic tape containing the individual data gathered from constant panellists (23 days) is provided to subscribers who request it, for them to use for their own media planning applications. This tape is produced based on panellists aged 11 and over. The media planning file provided to subscribers contains:

• The individual audience data per quarter hour for all Panel station combinations and the individual audience data per quarter hour for all television aspects, for all constant panellists (23 days);
• The station listening habits as gathered in the survey with the listening habits record; 
• The individuals' socio-demographic characteristics.