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Contacts

David BERNIER
David BERNIER
Responsable des Études
dbernier@mediametrie.fr

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Radio: who’s listening to what? When? For how long? The audience measurement benchmark for the national radio market

126 000 Radio is the benchmark for radio audience measurement in France. It provides "Last 24 hours" permanent audience measurement for Radio and stations in France, as well as a description of listeners according to socio-demographic, spending and living standards criteria. In January 2005, the 126 000 Radio survey took over from the 75 000 + survey, taking account of the results of some 50,000 interviews conducted as part of the Médialocales operation.

Who is this product for?

  • Radio stations, both on and off-air
  • Media agencies
  • Trend agencies

126 000 Radio is a permanent survey:

  • 126,000 interviews carried out with a population aged 13 years and over
  • spread over 10 months from September to June, including Sundays and public holidays

The survey is carried out from Médiamétrie's survey facilities based in Amiens and Petit Quevilly (just outside Rouen) via computer-assisted telephone interviews (CATI system). Interviewees are questioned between 5.30pm and 9.30pm on their fixed or mobile phones (including mobile-only subscribers). The level of socio-demographic representation and the geographical stratification of the sample are checked daily. The interviews are divided equally over the survey days of the same period.

Deliverable and delivery format