Entertainment TV Report: Entertainment is innovating in order to conquer audiences
Essential in television channel schedules around the world, on average, entertainment represents 33% of prime time programming. It is also increasingly powerful: it boosts the prime time audience share for ¾ of the channels studied (7 out of 10 in 2015). The genre is an asset for main private channels: on average, they broadcast 447 hours of it during prime time, twice as much as main public channels. On these private channels, focus is also put on programmes that use tricks taken from reality TV. Here are the main findings of the latest issue of the Entertainment Report, which studied 37,058 hours of entertainment on 89 channels in 11 countries.» en savoir +
One TV Year in the world : TV contents are renewed in every aspect to attract tomorrow's viewers
For Frédéric Vaulpré, Vice-President of Eurodata TV Worldwide, "Everywhere around the world, new TV practices and contents are emerging with the addition of internet screens (computers, mobile phones, tablets) and the development of catch-up platforms. Audience measurements are evolving throughout the world to take into account all these new usages."
For Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide: "In order to attract new viewers, particularly young ones, television channels are taking risks and offering new experiences, with more interactivity and accessibility and innovative formats. Entertainment and series maintain a great dynamic and attract a massive audience”.
Television audiences in France in March 2017
Television audiences from 27th February to 2nd April 2017» en savoir +
Kids TV Report July - December 2016 - Consumption of kids TV programmes : a shifting balance
During the second half of 2016, kids channels growth has stabilised. Simultaneously, creative programmes have started on digital platforms and new OTT players emerge. However, well-established brands still represent safe bets.» en savoir +
2016, a year in TV