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New TV audiences records for FIFA World Cup final

12/07/2010 - Eurodata TV Worldwide, Eurodata TV Worldwide

Spain won the FIFA World Cup Final last night, but the real winner was FIFA itself, thanks to amazing audience ratings right throughout the competition, starting with the 13.4 million viewers gathered by the Spanish channel Tele 5 for the final, and an audience share of 78.1%.

Even the channel broadcasting the unlucky runner up was certainly no loser when it came to ratings with 8.5 million viewers watching the defeat of their team on Nederland 1 for an audience share of 90.6%. Based on overnight data, this final is the second best audience of all time in the Netherlands.

In Germany, the public channel ARD united more than 31 million viewers for the semi-final against Spain, their best audience of all time. The final gathered 25.1 million viewers on ZDF.

The countries that made it to the final in 2006, Italy and France, were also glued to the screen last night to re live the dream, with 11.4 million viewers for Rai 1 (Italy)  and 14.1 million for TF1 (France), for an audience share of 63.1%.

The host country and its broadcaster SABC1 also made the most of the event, which attracted audience of 7.5 million viewers in South Africa, for an excellent market share of 64.2%.

Also worth noting are the great scores gathered by Chinese broadcaster CCTV5 during the tournament: 54.5 million viewers watched Germany beat Argentina (at 22:00, local time).

All the results of the FIFA World Cup worldwide are available through Eurodata TV Worldwide's unique platform.  Comprehensive analysis and all TV ratings will be available in the 2010 edition of the "Yearly Sport Key Facts" report.

Sources: Eurodata TV Worldwide Relevant Partners - SAARF TAMS (South Africa), Auditel / Nielsen TV Audience Measurement (Italy), CSM Media Research / Kantar Sport (China), AGF GfK Fernsehforschung (Germany), Médiamétrie / Médiamat (France), Stichting Kijkonderzoek (The Netherlands), Kantar Media (Spain) - All rights reserved

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