At the heart of the media
Médiamétrie was founded in 1985 in response to new demands in the French audiovisual sector following the arrival of private radio stations on the FM frequencies, the privatisation of the radio station Europe 1 and the TV channel TF1, the creation of Canal+ and the launch of channels Cinq and Six.
In view of this new situation, the public authorities encouraged the creation of an independent company, Médiamétrie, to ensure that audiences of the principal audiovisual media could be measured scientifically.
Médiamétrie’s independence is guaranteed by the presence of all professional parties, in all its decision-making processes and in its stake-holding, including the media, advertisers and agencies, without any of them having a majority holding to take a decision alone. Dialogue and debate in order to reach a consensus to benefit the profession as a whole are also the rule. Bringing together representatives of media, advertisers, advertising agencies and media brokers, in the same body, contributes to the success of the company and to the development of essential, high performance research tools.
Médiamétrie is now the benchmark when it comes to audience measurement.The company is developing its range of services and extending its scope by working on new media, telephony, new multimedia practices, Cross-media, etc. It offers original products designed for specific users and launches offers on the international market that have become essential due to changes in consumers’ listening and viewing habits.