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Médiamétrie wins twice at the IAB Europe Research Awards 2017

24/05/2017

Médiamétrie has won the Consumer Devices category as well as a special jury prize for Research and Data Innovation, recognising its 4-screen TV/Video audience measurement, at the IAB Europe Research Awards 2017. The awards ceremony was held last Tuesday evening in Amsterdam at the 2017 Interact conference, a major event for the digital advertising industry. 

Médiamétrie wins twice at the IAB Europe Research Awards 2017

Both prizes recognise Médiamétrie’s expertise and capacity for innovation in measurement hybridisation.

Launched in 2016, 4-screen TV/Video audience measurement is the fruit of combining panel measurement of TV and Internet audiences with big data.

Although live broadcasting and the television screen are still the core means of consumption for French viewers, their habits are evolving towards increased viewing in time shifted and using Internet screens. Hence, it now makes a lot of sense to provide all-screen audience measurement.

Speaking at the awards ceremony, Julien Rosanvallon, Médiamétrie’s Head of Internet and TV Department and Bertrand Krug, Médiamétrie’s Head of Internet stressed, “Médiamétrie’s expertise both in television audience measurement and in Internet measurement has enabled France to become one of the first countries in the world to offer 4-screen TV audience measurement.” 

 

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Your contacts :
Isabelle LELLOUCHE FILLIAU
Isabelle LELLOUCHE FILLIAU
Responsable des Relations Extérieures
ilellouche-filliau@mediametrie.fr
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