Utilisation des cookiesEn poursuivant votre navigation sur notre site, vous acceptez l’installation de cookies sur votre poste, à des fins statistique et de personnalisation du contenu, dans le respect de notre politique de protection de votre vie privée.
Pour en savoir plus et paramétrer les cookies, cliquez ici.

You are here: HomeCorporatePress releases › Médiamétrie Announces the Creation of the Data Committee
Médiamétrie Announces the Creation of the Data Committee


Médiamétrie announces the creation of the Data Committee To date, this committee brings together media, pure players, agencies, advertisers and telecoms operators. In other words, 19 of the main data players in France:

ACPM, Canal + Régie, Dentsu Aegis Network, France Télévisions Publicité, Group M, Groupe Figaro / CCM Benchmark Group, Havas Média, Lagardère Active Digital, Les Echos, M6 Publicité, Omnicom Media Group, Orange France, Prisma Média, Publicis Média, Le Bon Coin, Le Monde, TF1, SFR, Union des Annonceurs.

The Data Committee’s mission is to create the conditions for a common standard in media data in France in terms of format and targets, in order to facilitate simplified and pooled utilisation by the advertising market and publishers.

As a reference third party, Médiamétrie aims to meet the expectations of media, public companies, agencies and advertisers relating to data in terms of quality, consistency in methods, neutrality and transparency.

"Just like our position in audience measurement, we hope that Médiamétrie can foster the emergence of a common reference for Media Data in France, a trusted third party that is neutral and independent." Our goal is to help publishers to add value to their offering, by relying on our expertise and know-how in methodology and technology," stated Benoît Cassaigne, Executive Director of Médiamétrie.

The first meeting of the Data Committee will take place in the coming days.

The Data Committee is the 6th Médiamétrie’s committee. There are already commitees for: Audience measurement, Thematic TV, Radio, Internet and Métridom.

Your contacts :
Responsable des Relations Extérieures