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You are here: HomeCorporatePress releases › François Dufresne is named Director of Development in the Audience Measurement Department
François Dufresne is named Director of Development in the Audience Measurement Department

20/06/2017

Médiamétrie announces the nomination of François Dufresne as Director of Development in the Department of Audience Measurement, reporting to Benoît Cassaigne.

François Dufresne joins the institute after a 6 month consultancy period at Médiamétrie. His key responsibilities will be developing and marketing the company’s Data activity.

Médiamétrie aims to become a platform for Media Data in France by drawing upon its expertise and methodological and technical knowledge in terms of modeling, hybridisation and data enrichment.

François Dufresne created his consulting firm FD Conseil in 2015 after holding the positions of Director of Marketing/Research at Figaro Group and Deputy Managing Director at public company Média Figaro from 2008 to 2014. Prior to this, he held the same responsibilities at NRJ Group from 2002 to 2008 and was Deputy Managing Director at IP France from 1996 to 2002. He began his career at the advertising agency Young & Rubicam.

Born in 1962, François holds a degree from the Institut Supérieur du Commerce (1985) and an Executive Masters in Data Strategy, awarded by MediaSchool in 2016/2017.

 

 

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Your contacts :
Isabelle LELLOUCHE FILLIAU
Isabelle LELLOUCHE FILLIAU
Attachée de Presse
ilellouche-filliau@mediametrie.fr
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