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17/07
Médiamétrie now measuring the OTT(1) myCANAL platform in 4-screen TV audience

Médiamétrie significantly widens the scope of 4-screen TV audience measurement by integrating myCANAL

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11/07
Changes in the Médiamétrie Executive Committee

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09/07
Médiamétrie launches its Data Checking solution to validate client database quality

   

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07/06
Médiamétrie and Omedia strengthen their collaboration

In order to support the development of the media market and studies in Sub-Saharan French-speaking African countries, Médiamétrie has bought into the capital of Omedia, a media and marketing research company based in Senegal, Mali, Côte d'Ivoire and Gabon.

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24/05
IAB Research Gold Award for Médiamétrie and Médiamétrie//NetRatings Total Internet Audience at « IAB Europe Research Awards 2018 »

Médiamétrie and Médiamétrie//NetRatings have won the Gold Award in the category « Audience measurement » for the innovation on Total Internet Audience, at IAB Europe Research Awards 2018. The awards were announced at the IAB Europe Interact Conference 2018 in Milan, a major event for the digital advertising industry.

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14/09
France’s audience measurement organisation, Médiamétrie, to include OTT in its 4-screen TV audience ratings with French OTT platform Molotov

France’s audience measurement organisation Médiamétrie continues to enrich its 4-screen TV audience measurement, Focus Emission, with the inclusion of the performance of programmes on 14 channels available via the Molotov platform. 

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10/07
Médiamétrie Announces the Creation of the Data Committee

Médiamétrie announces the creation of the Data Committee To date, this committee brings together media, pure players, agencies, advertisers and telecoms operators. In other words, 19 of the main data players in France:

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20/06
François Dufresne is named Director of Development in the Audience Measurement Department

Médiamétrie announces the nomination of François Dufresne as Director of Development in the Department of Audience Measurement, reporting to Benoît Cassaigne.

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24/05
Médiamétrie wins twice at the IAB Europe Research Awards 2017

Médiamétrie has won the Consumer Devices category as well as a special jury prize for Research and Data Innovation, recognising its 4-screen TV/Video audience measurement, at the IAB Europe Research Awards 2017. The awards ceremony was held last Tuesday evening in Amsterdam at the 2017 Interact conference, a major event for the digital advertising industry. 

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26/08
Médiamétrie technology RateOnAir will be used by Kantar Media for all it’s ratings measurement of non-domestic TV and video

TNS Gallup Norway - part of the Kantar Media  Group - will use the Médiamétrie  technology RateOnAir for it’ s reference audience ratings measurement for all TV  and video watched ouside the home in Norway.

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