The Observatoire des Usages Internet is the study which analyses major Internet use in France. Over 20 types of use are studied, from those types of use that are now fully accepted by the public - such as email - or more recent developments, such as blog creation.

The Observatoire des Usages Internet measures their emergence and development.

• publishers
• media agencies
• advertising agencies
• web agencies
• advertisers
• institutions

The survey is carried out by phone every month with 1,000 individuals aged 11 and over, including 13% mobile-only users.

The field study is carried out over 11 months in the year.

The study is used to define the Médiametrie//NetRatings Panel.

The Observatoire des Usages Internet is the benchmark survey for the web-surfing population in France: it studies both surfers and non-surfers at the same time to compare them, covering a wide range of analysis criteria.

Examples of the available results

• Socio-demographic criteria
• Access criteria
• Internet use
• Access: locations, length of use, main ISP at home, subscription, type of connection at home, etc.
• Internet use: use intention, date and location of last connection, connection frequency, date of first connection, online shopping, etc.
• Detail of the functions used: Video streaming, Radio over Internet, E-mail, Chat, Instant messaging, Network gaming, Games of chance, downloading, Peer-to-peer, stock market transactions, online banking, stock market information, property adverts, job adverts, meeting sites, personal page creators, blogs, etc.

Deliverables

• Consultation and results cross-tabulation interface
• Monthly report on the main lessons learned