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You are here: HomeInternetPress releases › 2017: A Year in the Internet in France
2017: A Year in the Internet in France

22/02/2018

At the end of 2017, there were nearly 52 million Internet users in France each month – more than 8 people out of 10 (83%). In 10 years Internet users have grown 40%. Two-thirds of French people log on every day, and the time spent on the web is 1 hour 28 minutes per day. With 48% of mobile web users every day, the smartphone is the #1 device used to log on, accounting for 40% of time spent on the web. Social media account for over ¼ of internet consumption with half of French people logging onto at least one social network every day. Mobile users spend 87% of their time in applications, half of which is in social network, gaming and video platform apps. GAFA sites and apps account for 36% of the total time spent on the Internet.

2017: A Year in the Internet in France

“The rise in number of screens and the growing percentage of mobile devices have multiplied the opportunity for contact with web content. Médiamétrie has pursued ongoing innovation to develop Internet Audience Measurement,” explains Bertrand Krug, Director of the Internet Department at Médiamétrie. He continues, “This year marked a turning point in the history of Internet Measurement in France, with the creation of an innovative measurement based on a single panel of nearly 30,000 web users, ages 2 and older. All web browsing done on the top 5,000 sites and the top 600 apps is measured, regardless of the device used.” 

A Population Using All Devices, But Mobile First

In 2017, 92% of French households were equipped with at least one Internet-enabled device: smartphone, tablet or computer. And while 17% have yet to join the rest, browsing the Internet has become a daily activity for the vast majority: two-thirds of French people log on every day, and the time spent on the web is 1 hour 28 minutes per day, per person, with disparities between individuals. Those in the upper socio-professional category and those between the ages of 25 and 49 bring the consumption average up, with 2 hours 15 minutes and 2 hours 12 minutes of daily web surfing, respectively. There are also true web aficionados, as the 15% of French people who use the Internet most, account for nearly half the total time spent on the web.

With over 30 million mobile web users every day (48%), the smartphone is the #1 device used to log on each day, ahead of the computer. Nearly one person in five uses only his mobile device to access the Internet. Smartphones account for 40% of time spent on the web, and 65% among young people (ages 15-24 years).

Social Media: ¼ of time spent on internet

Social network platforms are key in internet users daily lives. More than half of French people (50.4%) log onto at least one social network every day. In terms of time spent, web users aged 2 and older spend 24 minutes on social media each day, which is over a quarter of their Internet consumption. Facebook is dominant, ranking ahead of YouTube and Snapchat. Inversely, among 15-to-24-year-olds, who spend nearly half of their web time on social media platforms (43 minutes), YouTube comes out ahead of Snapchat and Facebook. 

Applications Leading the Battle for Attention

Applications have seen considerable growth over the past few years: While mobile users accessed three times more websites than applications each month in 2017 (52 sites versus 16 applications), they spend 87% of their time in applications, half of which is in social network, gaming and video platform apps. People ages 15 to 24 demonstrate more concentrated use of applications on their mobile devices, which account for 92% of the time they spend, with 70% of that time allocated to social networks, gaming and video.

As another facet of this Internet concentration, the ten most popular applications available in Stores are all within the GAFA category. GAFA sites and apps account for 36% of the total time spent on the Internet, and 64% of French people (38.2 million) log on to them every day. 

Internet, Metamedia

Television is the #1 media in France, ranking far ahead of the Internet. However, while the French spend an average of 3 hours 42 minutes in front of their televisions and 1 hour 28 minutes on the Internet, the TV/Internet ratio is different among those aged 15 to 24. The time they spend on the Internet (1 hour 38 minutes) is now greater than that spent in front of the TV (1 hour 26 minutes), and there are more daily Internet users between the ages of 15 and 24 than television viewers in the same age bracket. But this time spent on the Internet comprises all activities performed online, one-third of which is spent watching video content.

Julien Rosanvallon, Director of Médiamétrie's TV and Internet Department adds, “Internet media is becoming a metamedia; it is its own type of media, while also serving as a platform for transforming the use of other media types.”

Online audio content also has some wind in its sails, carried by mobile device users, as 11 million French people listen to radio sites and applications each month, 15 million use streaming audio sites, and podcasts have amassed 4 million listeners.

The Internet has made it possible to significantly increase the points of contact for news brands.

Their digital audience has doubled in 10 years; two-thirds of French people consult online news sites every month, while that figure is seven out of ten young people between the ages of 15 and 24.

For press brands, audiences are now larger on digital media than paper, once again carried by mobile access.

Finally, new content distribution channels such as Google’s AMP or Facebook’s Instant Articles, which bring press content to social media platforms and mobile screens, have made it possible to reach younger audiences.

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