Working to develop audience and media knowledge
Médiamétrie has more than 25 years' experience in developing innovation in the most detailed and in-depth audience and media knowledge. The company strives to remain at the forefront of audience measurement by anticipating new consumer trends and emerging behaviours. The company also sets great store on remaining open to new measurement methods and technologies resulting from the increased complexity of media reception equipment.
This capacity for innovation is a real asset, one which is proven through specific skills, innovative measurement technologies and a range of significant patents.