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You are here: HomeEurodata TV WorldwideServices › Women’s Sport Insights


Yassine-Guillaume BERHOUN
Yassine-Guillaume BERHOUN
International Sport Manager
in charge of Sport/Media agencies

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Sport TV Consumption analysed in more than 45 territories, from September 2014 to August 2015
The Sports TV landscape has been in constant evolution over the last few years. These changes have offered less exposed events an increased visibility, and among them, women’s sports competitions have clearly maximized this opportunity to reach new heights in terms of TV ratings.


Evaluate the potential of Women's Sports on TV:

  • Get a detailed understanding of the growth of women’s sports on TV in 6 key markets
  • Analyse the best performing women's sports competitions in terms of appeal and attractiveness
  • Identify the local specificities of each market in terms of women’s sport offer and consumption


Evolution of the women's sport offer and audience performances

Markets: France, Germany, Netherlands, Spain, UK, USA

Period: September 2016 – August 2017

Focus on FTA channels

All dedicated programs of Sport Genre only


For each market: 

  1. Total Women's Sports offer
  2. Reach audience per sport
  3. Top 10 Women's Sports Programmes
  4. Focus on the 3 most aired sports
  5. Audience profile – all sports