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Contacts

Jennifer AUBINE
Jennifer AUBINE
International Sales Manager
In charge of France, Belgium, Netherlands, Luxembourg, Monaco
jaubine@eurodatatv.com
Jacques BALDUCCI
Jacques BALDUCCI
International Sales Director

jbalducci@eurodatatv.com
Kunal DE SOUZA
Kunal DE SOUZA
International Sales Manager
In charge of United States, Canada, Pakistan, Sri Lanka, Nepal, Cyprus, Bangladesh, Buthan, Fiji
kdesouza@eurodatatv.com
Salomé FUCHS
Salomé FUCHS
International Sales Manager
In charge of United Kingdom, Ireland, Iceland
sfuchs@eurodatatv.com
François LHOMME
François LHOMME
B-Right Service Director
Germany, Austria, Switzerland, LatAm, Spain & Portugal Sales Director
flhomme@eurodatatv.com
Bo ZHANG
Bo ZHANG
Senior Sales Manager
In charge of the greater China, South-Eastern Asia region, Japan, Korea, Australia, New Zealand, India
bzhang@eurodatatv.com

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Tracking telecasts of your properties in over 100 territories all over the world
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Get to know the commercial value of TV programs
Benefits
  • Broadcasters, distributors, producers: find out the international advertising revenues generated by the programs of your interest: TV program revenue info as well as spot by spot details
  • Advertisers: Get the right price with an efficient tool to measure the investment in ad campaigns at an international level
  • An excellent way to develop arguments on both sides: editorial and advertising

Download

TV Value Brochure (188.90 Kb)

A unique approach

  • Beyond TV audience ratings, TV Value service reports on the amount of money (gross value) earned by a TV station from advertising sales of airtime in and around any program (lead-in and lead-out)
  • Calculation of ad revenues based on industry standard advertising expenditure figures used by media agencies and advertisers sales houses, thanks to partnerships with adex suppliers.
  • Fine-tuned matching of the program logs produced by people meter companies with all advertising spots aired inside commercial breaks
  • Centralised process for compilation of advertising expenditure relying on a network of local companies is the guarantee for an integrated system taking into account the particularity of each market.

 

What data do you get with TV Value?

  • Details for each individual spot: brand name, product category, spot title, Channel, Start Time, End Time, Duration and Advertising expenditure.
  • Ad break information for the breaks immediately before, during and immediately after a particular program or series
  • To complete and compare with advertising revenues, you can also add the ratings information corresponding to the telecast
  • TV Value allows many different types of analysis such as cross-country insights, comparison between offer/viewing and revenue by content genres etc.
  • Broadcasters, distributors, producers
  • Advertising management
  • Media agency
  • Advertisers

Data frequency: 2 levels of services

  • TV Value Ad-hoc: information can be delivered for any given program.
  • TV Value Subscription: information on a selection of programs or genres or all programs on a continuous basis for chosen channels among more than a hundred available.

 

More than 20 territories covered worldwide:

Austria, Australia, Belgium, Canada, Quebec, China, Croatia, Denmark, Finland, France, Germany, Hong Kong, Indonesia, Italy, Ireland, Malaysia, Netherlands, New Zealand, Norway, Philippines, Poland, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UK, USA…

 

Covered period: Any period if the channel is measured

 

Launch date: Available Now!

Price: available upon request