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You are here: HomeEurodata TV WorldwideEurodata TV Newsletter › November 2017 Newsletter

November 2017 Newsletter

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Summary
 

[Editorial]

[Exclusive]

[Meet the Eurodata TV Worldwide Team]

[Interview]

Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

 
 
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Editorial
Women’s Sports Insights and Eurodata TV conference in Los Angeles
 
 
 

2017 comes to an end and we have fantastic news for the end of the year and for the beginning of 2018: a new report dedicated to Women’s sport, an exclusive which will be held in Los Angeles, the new editions of our Yearly Sport Key Facts and Young Adults reports.

We are pleased to announce the release of a brand-new product in our catalogue: The Women’s Sport Insight Report. The Sports TV landscape has been in constant evolution over the last few years, being especially marked by the rights’ transfers of premium properties from Free-to-Air to Pay TV channels. These changes have offered less exposed events increased visibility and among them, women’s sports competitions such as the UEFA Women’s European Championships or the Women’s Rugby World Cup have clearly maximized this opportunity to reach new heights in terms of TV ratings. That is why we have decided to investigate the new visibility of women’s sports on TV in Europe and the USA and noteworthy results can be highlighted. You can read more about the results of the report on the first article of this newsletter. This November we will also publish the new edition of the Yearly Sport Key Facts Report which provides clear data of the TV consumption on major sporting events in more than 45 territories across 5 continents with more than 150 competitions covered.

For the first time in 2018, we will fly to Los Angeles and meet the American TV industry. Indeed, we will host a conference: New On The Air – “Content & usage: what’s capturing the audience’s interest worldwide?" on January 25th at the Andaz West Hollywood. This conference will be an opportunity for us to share exclusive insights into TV & video content trends and consumer usage worldwide. If you would like to attend this event, do not hesitate to contact us.

Coming also in November, the new edition of our Young Adults report. The report gives a clear understanding of one of the most volatile target groups in television, covering 10 territories from September 2016 to June 2017. If you are interested in this report, please contact us.

For more information do not hesitate to follow us on our Twitter page @EurodataTV.

Best regards,

Laurent Battais,
Senior Vice President, Eurodata TV Worldwide

Find out more about our insight reports:

 
 
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EXCLUSIVE
MIPJunior Opening Conference: Binge Watching Session – Kids success across the globe
 
   
 
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Agenda
 
 
 

The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring an unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

  • Content London 2017
    London, United Kingdom
    27-29th November 2017

    “International Drama: The Big Picture” by Avril Blondelot and Paul Youngbluth on November 27th, 12:30 – 01:00pm
    Avril Blondelot - ablondelot@eurodatatv.com
    Paul Youngbluth - pauly@tape-services.com
  • Asia TV Forum & Market
    Singapore, Republic of Singapore
    29th November-1st December 2017

    Bo Zhang - bzhang@eurodatatv.com
    Jacques Balducci - jbalducci@eurodatatv.com
  • New On The Air – Conference by Eurodata TV Worldwide & Tape Consultancy
    Los Angeles, United States of America
    25th January 2018

    "Content & usage: what’s capturing the audience’s interest worldwide?" by Eurodata TV Worldwide and Tape Consultancy on January 25th, 10:00am – 01:00pm
    Frédéric Vaulpré - fvaulpre@eurodatatv.com
    Kunal De Souza - kdesouza@eurodatatv.com

Wherever you are in the world, we look forward to seeing you soon!

 
 
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INTERVIEW
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
Animaccord (Masha & The Bear) – Victoria Bolotova - Senior Media Manager – Russia
 
 

Masha and the Bear has been a tremendous success worldwide, could you please explain to us what makes this Kids programme a hit?

Since its release in 2009, Masha and the Bear has travelled worldwide because it is a very unique property for many reasons:

First of all, it has an outstanding animation technique (3D CGI) - Masha and the Bear is one of the most expensive TV cartoon series ever developed with quality matching world’s best animation studios.

Also, Masha and The Bear is a unique idea about the relationship between a child and a grown-up, a universal topic that can relate too everyone. The author behind the show has a strong long-term vision and knows how to keep it exciting which makes the development of the programme easier.

If you have ever watched Masha and The Bear, you must have noticed that there is a lot of music and songs that are played in many episodes. On average, every three episodes of Masha and The Bear has a brand-new song, which children adore.

Masha and the Bear is a family show, it is not just targeting preschoolers. We can see that, thanks to ratings across various broadcasters and media platforms, parents also enjoy the show.

Finally, our worldwide know Kids show always delivers remarkable results. This has been proved by media ratings across the globe, regardless if it is watched on TV or on VOD platform or its country of origin. The show is a real success internationally and we are very proud of it.

What are your main projects for the coming months and especially for 2018?

For 2018, we are very pleased to announce that two seasons of the original Series Masha and the Bear have been already produced. This year will also welcome as well as two spin-offs - Masha's Tales and Masha's Spooky Stories.

Animaccord is currently at the production stage of the third season. For the moment, the first 15 episodes are finished, the remaining 11 will be ready in early 2019.

Of course, we are also working on some new ideas and hope to present them very soon.

How does the information provided by Eurodata TV Worldwide help you in your work?

The information provided by Eurodata TV Worldwide allows us to have a big overview of different media markets where Masha and The Bear is broadcast and gives us advices about how to deal with them. Media reports are focusing on trends and hits which helps us understand the media space on the major channels worldwide. The information provided allows us to be well prepared when we are in negotiations with partners.

 
 
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WHAT'S NEW?
 
Women's sports on the front line on television
 
 

The 2016/2017 sporting season, a year without major events such as the FIFA World Cup or the Olympic Games, has been a year of increased opportunities for less mediatised sporting events and competitions. Eurodata TV Worldwide has investigated the new visibility of women’s sports on TV in Europe and the USA and remarkable results can be highlighted.

The Sports TV landscape has been in constant evolution over the last few years, being especially marked by the rights’ transfers of premium properties from Free-to-Air to Pay TV channels. These changes have offered less exposed events increased visibility and among them, women’s sports competitions such as the UEFA Women’s European Championships or the Women’s Rugby World Cup have clearly maximized this opportunity to reach new heights in terms of TV ratings. The attraction for women’s sporting events has grown over recent years.

The 2017 UEFA Women’s European Championships has been one the most popular competitions in Europe.

In France, there has been more than 51 hours of live broadcasts on the France Télévisions Group of channels, versus less than 12 hours for the 2013 event, broadcast on W9. This represents an increase of +325% in terms of broadcast coverage. In Germany, a country where the Women’s Euro has already been successful, the volume of broadcasts has grown by +250%. As for men, women’s football leads the field. This was the case with the UEFA Women’s European Championships, especially when national teams were involved in the games aired. In France for instance, the national team’s games achieved a 3.4 million audience for a 16.9% audience share on France 2 and France 3. But the climax of this event came in the final round. In the Netherlands for example, the final aired on NPO1 achieving the highest sport audience of the year 2017 up to date (and the second of the year all genres) with more than 4.1 million viewers and an 82.7% market share!

Rugby is not only male skewed: the impressive performance of the Women’s Rugby World Cup.

Rugby in France is a sport usually known for being particularly male skewed. But after airing the Women’s 6 Nations tournament on France 4 for several years, France TV has dedicated more than 10 hours of the Women’s Rugby World Cup on their channels this summer, with two games airing in prime time on its flagship channel France 2. The Women’s Rugby World Cup also performed well in France, with the female version of the France vs England “crunch”, airing on prime time on France 2, being followed by 3 million fans on TV for a 14.6% market share. This game ranked at the 31st position in terms of sporting event of the year on this channel and the highest audience all time for a women’s rugby game.

Other sports have seen their exposure growing.

Among other events, women’s winter sports events are very popular in Germany: the highest audience of the Alpine Skiing World Championships in Saint-Moritz (Switzerland) was the women’s downhill, that reached a 3.8 million viewers audience on ZDF (23.8% market share). In France, the French women’s event organized by the Tour de France, “La Course by Le Tour De France” gathered together 2 million viewers on France 3 and a 16.9% share of audience. This race was also a success in the Netherlands and Belgium.

All the facts and figures from these analyses (and much more!) can be found in the Women’s Sports Insight Report, which will be released mid-November.

Source: Eurodata TV Worldwide – Médiamétrie – Médiamat / AGF – GfK / Stichting KijkOnderzoek - GfK

For further information on the “Women’s Sports Insights Report”, please contact us!
Simon Hervouet – Media Consultant - shervouet@eurodatatv.com

 

 
 
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Scandinavian fiction growth: From “Nordic Noir” to comedy
 
 

Local creation of Scripted Series is increasing in Finland, Sweden, Denmark and Norway. Out of the 313 new shows launched in the region between September 2016 and August 2017, 34% were produced nationally or co-produced. More impressively, this part increased by 20 points in only 2 years. Local content is gaining ground in the Nordics, but Scandinavian fiction is also growing internationally

Scandinavian fiction is driven by the expansion of the “Nordic Noir”.

Mixing dreadful murders with beautiful landscapes, these investigation series significantly renewed the genre of police series, and settled Scandinavian drama as a global brand. “Nordic Noir” is still a winning formula today: launched in October 2017 on the first Norwegian public broadcaster NRK1, Monster doubled the channel’s market share in the Young Adults target. Set far up in the Northern hemisphere, in a world where nature and humans are merciless, this series will try to seduce Australian and American viewers, as it will be broadcast in both countries next year.

However, if Scandinavian screenwriters are still mastering in crime drama, they are today exploring new fictional genres. When comparing keywords used on our NoTa service, which detects all original Entertainment, Fiction and Factual programming on TV and online platforms in more than 45 key territories, to describe Scandinavian series launched in 2014 versus 2017, it appears that traditional Nordic noir narratives are decreasing for the benefit of historic dramas or comedies.

Period dramas have proven to be successful in rising audience shares in Scandinavia.

Mercur, a Danish and Swedish co-production, tells the true story of the rock and roll radio station Radio Mercur. Its first episode, broadcast on TV2 Charlie in Denmark, multiplied the channel average by 5. The Swedish series The Restaurant (Vår tid är nu), set up right after World War II in a family-run restaurant, was also one of this fall remarkable success. Broadcast on Sweden’s best performing channel SVT1, the premiere episode reached a market share of 47.2%, almost 20 points above the prime time average.

Scandinavian channels efforts to explore new narratives do not stop with drama.

Scandinavian channels are expanding their comedy offer to attract younger audiences. Local comedies are now broadcast in prime time, on main channels, and this is quite new. Broadcast in Norway on NRK1, Presten follows a radio star that decides to quit his popular radio programme and starts a meaningful life as a priest. It improved the channel’s market share in Individuals 15-24 by 80%.

Furthermore, Scandinavian comedies are also travelling internationally, even if not the same way dramas do. Indeed, as humor is something very specific to a certain culture, comedies tend to be adapted more than exported as finished programs. Emblematic of Scandinavian comedies success, the Norwegian Skam, launched in September 2015, will be adapted in the USA on Facebook Watch and on one of the France Télévisions channels in France. The Finnish dramedy Splitting Up Together was already successfully adapted in Belgium, and an American version is about to premiere on ABC.

Norway, Denmark, Finland and Sweden are very dynamic regions in terms of scripted content. Main channels are producing and offering more and more local content, often able to cross national boundaries to seduce foreign audiences. First led by the “Nordic Noir” trend, Scandinavian series are today successfully diversifying beyond the genre. Crime series remain key in the Nordic scripted landscape, but new narratives are emerging and attracting viewers, attesting of an increasing creativity and a new potential in these territories.

Source: Eurodata TV Worldwide / Relevant Partners

For further information on the Scandinavian fiction and scripted series worldwide, please contact us!
Pauline Chassagne – Research and Client Executive - pchassagne@eurodatatv.com
 
 
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NEW ON THE AIR
 
 

TABULA RASA - This drama offers an innovative narrative structure that allows the viewer to uncover the story at the same pace as the protagonist, thus sharing her confusion and psychological trauma.

Belgium North – Een – Mini Series – “Tabula Rasa” follows a woman with amnesia who is locked up in a psychiatric hospital where she is accused of having been the last person to see a missing man.

   

BLUE PLANET II - The documentary series is a new recent success of the genre after the critically acclaimed “Planet Earth II” and “Big Pacific”.

United Kingdom – BBC One – Documentary - For this docu-series, nearly 1,000 hours have been shot in all the earth’s oceans and new filming technologies have been used to capture previously unseen wild behaviours and undiscovered species, including 4K UHD tow cams to film predatory fish and dolphins head-on.

   

SAMME TID - NÆSTE ÅR (THIS TIME NEXT YEAR) - This reality has been bought in many countries in Western Europe and Scandinavia, as well as in the United States and Ukraine.

Denmark – TV2 – Reality – In this adaptation of the UK format, the candidates talk about a goal they would like to realise within a year. Participants leave the “this time” door and enter the “next year” door and talk about what they had accomplished.

   

Source: Eurodata TV Worldwide / NOTA / Relevants partners

 
 
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JOBS
Join the Eurodata TV Worldwide team!
 
 
 

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

Research and Client Executive – Full-time contract

You guarantee with the support of your team composed of two senior study managers, the realization of the report "One TV Year in The World". You coordinate the production of adhoc studies and ensure optimization and quality.

You guarantee the production of the study "One TV Year in The World": from the relationship with the partners, the analysis and the synthesis of the data, the realization of the report to the delivery of the results to the customers. You also produce the thematic report on the consumption of Young Adults.

You are responsible for a portfolio of clients (broadcasters, producers, distributors) and provide them with figures and analyses. In relation with the sales managers, you produce ad hoc studies for your clients and think about the marketing optimization of the offers. With the support of the partnerships team, to obtain the necessary data, you are also in constant contact with our partners around the world.

You propose the lines of study and ensure the analysis and the realization of the reports, in connection with your team.

You bring your analytical expertise for conferences. You participate in the communication of studies in relation with the marketing team (press releases, emailings and customer brochures).

Joining us is evolving on a position where you will express your accompanying qualities and your value-added on the analyses.

PROFILE REQUIRED

  • Higher education type School of engineering or course statistics-University maths.
  • Experience of at least six years, ideally acquired in a study company.
  • Strong ability to synthesize and critically analyze data.
  • Rigor, ability to coordinate several projects simultaneously, proposal strength, initiative, ability to speak in public.
  • Fluent English with editorial command imperative.

Contact: gphelizon@mediametrie.fr


International TV Programme Analyst Assistant- 6-months Internship

Our Research department is currently seeking, for a six months’ internship, an International TV Programmes Analyst Assistant.

MISSION

  • Identify new TV titles launched in a selection of territories.
  • Establish documentary research, via Internet, to write a brief description of each programme and gather the production credits.
  • Collect the data produced, verify them and interpret the results.
  • Assist Research & Client Managers, producing audience reports and analysis for our global clients.
  • Analyse international TV landscapes, programme performances and programming scheduling.

PROFILE

  • Preparing a BA, BS/BSc and/or MA, MS/MSc,
  • In Business school or University,
  • Field: Marketing/Research/Medias.

Contact: please send your application to: gaubry@mediametrie.fr


Research and Account Assistant – 6-months internship

Within the Research and Strategies of content team of EurodataTV, we are seeking for an apprentice/intern from June 2017.

MISSION

You participate in the realization of reports and analyses for our international clients, and as such you participate more particularly in reporting on the hearing channels and programmes worldwide.

You synthesize audience data from the available in-house databases, formalize requests for additional data to the partners we are working with, and check the results of the studies you are responsible of. You format and make the writing of summaries of these reports.

You also need to communicate in English with some local partners in order to provide clarification on the transmitted data.

REQUIRED PROFILE

Student in Business School or University, minimum BA level, you follow a specialization in audiovisual/studies/mathematics, and are strongly motivated by the quantitative studies and the international TV sector.

Comfortable with numbers, you are known for your qualities of rigor and adaptation. Your taste for team work and intellectual curiosity will make you successful in the position.

A very good knowledge of IT tools - Word, Excel and Power Point - is necessary.

Given the international environment the proficiency in English is essential.

Contact: please send your application to: gaubry@mediametrie.fr

 
 
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