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You are here: HomeEurodata TV WorldwideEurodata TV Newsletter › February 2018 Newsletter

February 2018 Newsletter

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Summary
 

[Editorial]

[Exclusive]

[Meet the Eurodata TV Worldwide Team]

[Interview]

Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.

[What’s new?]

[New on the air]

[Join the team]

 
 
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Editorial
From Moscow to Cannes: Meet the Eurodata team!
 
 
 

The start of this year has been a exciting time for the Eurodata TV team. Within the last month we had the team presenting the New on the air conference at Paris and Los Angeles for the 1st edition. To discover key insights of these conferences watch the video! 

Further to this we moved over to Russia offering a presentation, giving away all of the latest content trends and usages over a breakfast & networking conference gathering major executives and managers from leading Russian broadcasters and content producers.

We now turn our attention to MIPTV which is soon approaching as we are pleased to be offering 3 rich conferences this year! During MIPFormats Frédéric Vaulpré Eurodata TV Worldwide vice-president will take part in a discussion on the “bigger role of data and audience measurement” on Saturday 7th April. On 8th Sunday morning Eurodata TV will present The next viewing trends, covering the new hits that will give long-running formats a run for their money. We will also share how entertainment is adapting to the different platforms and younger viewing habits.

For the third year we will be opening MIPTV on 9th Monday with our third conference “One TV year in the world: cracking audience trends” in association with TAPE. During this presentation, we will give you a peek into new uses, digital viewer-seduction strategies, past hits and future trends in four-screen audience measurement and international viewership tracking. A must-see conference! This information will be taken from our latest One TV Year in the world Report due to be released at the end of April.

For more information on any of the MIPFormats or MIPTV conferences mentioned above just click here. As usual, we will be happy to welcome you at our stand (P-1 C.56).

We look forward to seeing you at MIPTV!

Best regards,

Laurent Battais,
Senior Vice President, Eurodata TV Worldwide

Find out more about our insight reports:

 
 
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EXCLUSIVE
Key Insights of our last conference “Content & Usage: what's capturing the audience's interest worldwide?”
 
   
 
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Agenda
 
 
 

The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring an unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at:

Wherever you are in the world, we look forward to seeing you soon!

 
 
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INTERVIEW
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide.
Monaco Mediax - Laurent PUONS - CEO of Monaco Mediax - Monaco
 
 

Can you tell us about your recent successes?

What really must be pointed out is the constant growth of our main event SPORTELMonaco. Over the past years this convention has gained massive popularity and continues to grow year after year. This shows how well the sports marketing and media industry is progressing, but also how much the industry values SPORTEL as their priority event ever year. However, we must deliver on our end to ensure that the industry continues to be successful in completing their multi million deals. Every year we aim to bring on more and new business opportunities, but also evolve with our exhibition space to enable new exhibitors to grow at SPORTEL. Creating an inspiring and profitable exhibition space is a tricky issue and demands cautious planning. Year by year we expand and develop spaces that enable exhibitors to be visible, really do business and provide spaces to participants that are relaxing, entertaining enough to motivate them day after day.

The other success we are proud of is the introduction of our new event, the SPORTELSummit. This is the world summit designed for the real leaders of the international sports marketing and media industry. By “real” I mean that only highest levels such as Presidents, CEO’s to Directors and VP’s - are admitted access to this exclusive meeting.

This global union is exclusive to max 300 industry leaders and will enable them to meet, network and build real business on the highest possible level and behind closed doors. Apart of this, participants will receive the “BLACK BOOK” with detailed contact listing of each participant of the SPORTELSummit. This will be the most sought-after contact book of the industry.

So far, the interest is overwhelming, with more and more registrations coming in daily and all sponsorship opportunities already sold, we’re looking at yet another successful SPORTEL event.

What are your main projects and strategy outlines over the coming months?

Right now, we’re in the final preparation stages of SPORTELAsia, of which we have high expectations. Right after that we’re finalizing to be ready for SPORTELSummit in May 15 and 16 of this year. Most intense however are the preparations for SPORTELMonaco this year. We will present a new exhibition layout that will reinvent the convention and will secure the exhibitions future for years to come.

Alongside with the modern improved floor, we also will introduce a new event during SPORTELMonaco. On day three we will host the first ever “SPORTELMarketing & Sponsors Day”. This day is dedicated to uniting marketers, brands and media for a better and closer exchange and explore new business opportunities for all parties.

How does the information provided by Eurodata TV Worldwide help you in your work?

Our business and the, of the industry depends on data. Without data we cannot understand the industry and current business trends. Thanks to entities such as yours, we are able to gain more insight and act on it for our business and in the interest of the industry.

 
 
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WHAT'S NEW?
 
Real life interactions to build the storytelling
 
 

Television broadcasters are developing a considerable number of transmedia projects in which the viewer’s action is at the heart of the concept. The rise of Artificial Intelligences gives way to a multiplicity of narrative possibilities.

New possibility with digital series

Social media are deeply changing digital series’ narrative form. Content makers are playing on the immediacy given by the tool.In Portugal, RTP and BeActive Entertainment produced “Amnésia” available on RTP Play. The drama centres on Joana Almeida, a successful young blogger, who one morning wakes up to find her boyfriend Carlos dead by her side. The appeal of the show resides in Joana Almeida’s traumatic amnesia. The creators worked on daily publications on the Instagram account to help viewers make up their minds about the culprit. The Stories feature enabled them to publish exclusive elements that disappeared after 24 hours. They focused on its immediate potential for involvement rather than a long-term enhanced narrative.

Social interactions for additional content

Nevertheless, television broadcasters can also play both sides. They can rely on these immediate interactions on social media and progressively add content to the main narrative leading to a popular classic drama. In Norway, NRK P3 launched “Skam”, a transmedia scripted series aimed at young adults. The series takes place in real time dropping scenes on the programme’s website, at the same time as they happen in the fictitious world created by the series. At the end of the week, all the scenes are put together and broadcast on television as one episode. This concept is adapted in France, Finland, the Netherlands and the United States for Facebook Watch.

This strategy was also used by RTVE in Spain with the mini series “Si Fueras Tú” which tells the story of a 17-year-old girl who moves with her uncle in a new town. Once she steps into the school, she realises that she looks exactly like a girl who disappeared 6 months ago. At the end of each episode, the main character Alba, has to choose from two options, which gives viewers 24 hours to vote. At the end of the series, the Spanish channel La 1 broadcast the final movie. The show is an adaptation of a New Zealand web series Reservoir Hill.

A collaborative storytelling with Artificial Intelligence

Beyond interactions on social media, Artificial Intelligence enables to build a collaborative storytelling with the help of the user. “The Inspection Chamber” is an interactive science fiction story that relies on the audio output of the Amazon home speaker, Alexa. Thanks to the device’s ability to capture external voices and engage in conversation, the listener finds himself wrapped up in the narrative without realising that he is the one making the story. The audio story is available via platforms BBC Taster and the Alexa Skill Store.

Television broadcasters are more and more betting on viewers’ enthusiasm for live interactions and new ways of experiencing storytelling. The rise of Artificial Intelligences gives way to a multiplicity of narrative possibilities.

All the facts and figures of these programmes (and much more!) can be found in the 4-Screen Quarterly Report, Edition 4 2017. The report was released in February 2017. For further information, please contact us!

Source: Eurodata TV – 4Screen Quarterly report 2017 – Edition 4 / Relevant Partners

For further information on 4 Screen, please contact us!
Alexandra Boutin Diaz - Research and Account Executive - aboutindiaz@mediametrie.fr
 
 
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What are the new themes in 2017 to capture the audience's interest worldwide?
 
 

Programmes presented in this article are selected on the basis of the ratings criterion and we have looked at what they have in common. That lead us to 3 big themes that reflect somehow our world. A plural world is the first theme we have identified. The audiovisual industry and the world are going through a period of turbulence that is materializing in TV.

In our view, 2017 was marked by our everyday issues being reflected in TV: our world is divided; people don't know which way to turn; there is a need to escape. New series such as Romper Stomper (Stan, DCD Rights), Liar (ITV, All3Media International) and the format The Big Escape (NPO3, Warner Bros International) illustrate that.

Our world is divided - true! But - luckily - the audience is on hand to show us a way out of this!

In troubled times, people turn to classic ideas like family, national identity and nostalgia; these are the safe havens in which people take refuge to see out the storm. These include examples such as The Big Family Cooking Showdown (BBCTwo, Voltage TV), National Treasure (CCTV3, CCTV International Media) and Lego Masters (Channel 4, Tuesday’s Child).


Click on the picture to see a larger version

Representation of the family remains indeed a safe bet in television. It is the best way to bring generations together in front of the box, in the living room. Launched to replace BBCTwo’s great hit The Great British Bake-off after it went to Channel 4, The Big Family Cooking Showdown takes up the codes of a culinary competition but integrating the whole family, with their specialities, their good humor and their differences. Generations stick together to give the best.

Amidst all that, original ideas and experiences are emerging: television inspires us with life changes, jobs and passions. Novelty is also coming from seniors who are playing an ever-increasing role in programmes, and from science and technology which are offering new ways to tell stories. Upcoming Alex Inc., The Voice Senior and freshly launched Denmark Koden Til Kærlighed (The Code for Love), based on an algorithm that determines which couples are scientifically compatible, are part of these emerging trends.

In the past years, children were used to rejuvenate talent shows. With the Voice Senior, a new breath of fresh air comes from the senior end of the age groups.

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

For further information, please contact us!
Avril Blondelot – Head of content insights - ablondelot@eurodatatv.com
 
 
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NEW ON THE AIR
 
 

DIRTY MONEY
The documentary was produced and partly directed by Alex Gibney, known for Steve Jobs: The Man in the Machine and award-winning Going Clear: Scientology and the Prison of Belief. It sheds light on several scandals and proposes a focus on Donald Trump in its season finale.

International Platform – Netflix – Documentary - Dirty Money features multiple directors tackling various subjects related to scandal and corruption in the world of business.

   

GONE
This series is an international co-production that joined the capabilities of Mediengruppe RTL Deutschland (Germany), TF1 Productions (France) and NBCUniversal International Studios (United States). It stars Chris Noth, who already played in Sex and the City and The Good Wife among others. The programme performed well on its premiere.

France/Germany – TF1/VOX – Series – "Gone" tells the fictional story of Kit “Kick” Lannigan, survivor of a famous child abduction case, and Frank Booth, the F.B.I. agent who rescued her.

   

ME GUSTA TU CANCION
The show marks the first permanent conduction of Argentinean actress Juana Viale and engages the viewer in an emotional journey through very personal interpretations such as the tribute of Rodrigo to his grandfather in the first episode.

Argentina – Canal 13 – Reality - It is a musical talent show for the whole family where the children and their families are the protagonists and face a challenge to win a trip to Disney.

   

Source: Eurodata TV Worldwide / NOTA / Relevants partners

 
 
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JOBS
Join the Eurodata TV Worldwide team!
 
 
 

The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc.

Do you have a strong interest in international television? You already keep an eye on new launches and programming trends?

Join our team!

Operations Analyst M / F – Full time

Our IT department is currently seeking, for an Operations Analyst.

Missions:

Feed the International TV audience database:

  • Make available to the users (internal and external) the data of the base, in compliance with the rules and procedures of the company
  • Reformat and integrate the data into the database, following internal procedures
  • Keep up-to-date data processing procedures as they evolve
  • Verify the accuracy and consistency of the data
  • Assist internal users and analyze all their requests

Participate in the daily deliveries of subscribed customers – Fluent in English is imperative

Profile Required:

  • Bac + 2/3 in computer science
  • First experience as an analyst / operations manager required
  • Agility to process data
  • Database knowledge (SQL) and desired scripting languages (Powershell)
  • Your qualities of rigor and organization associated with your interest in new technologies are your assets for this position.

Contact: mmoreno@mediametrie.fr
 

Video and Visual Communication Assistant H / F - Internship

Our Video department is currently seeking for a video and visual communication assistant:

Missions:

  • Design thematic reports (World TV Year (OTVY), YearlySportKeyFacts, Scripted, Entertainment, Kids, NOTA Trends, Multiscreen ...)
  • Make presentations on TV content and international programming strategies
  • You proceed to the graphic implementation of new models that will enhance the management's data and analysis, automate and layout presentations.
  • Throughout your mission, you will be strong proposal and seek to make sense of the data by synthesizing them.

Profile required:

  • Bac +4 / 5 training, specialized in Communication / Design
  • Autonomous and rigorous
  • You are known for your versatility, your sense of organization, and you know how to work with tight deadlines. Curious by nature, you have an easy time working in a team.

You master:

  • The Office Pack
  • Graphic, video, multimedia creation software: indesign, photoshop, illustrator, first, after-effect and computer language.
  • Fluent in English is indispensable. Knowledge of another language is an asset.

Interest in motion design is a plus.

Contact: ccoue@mediametrie.fr
 

Project manager – Full time

In coordination with the teams and the Director Studies and Project Coordination:

Missions:

  • You supervise a team of 2 assistants responsible for daily monitoring of audiovisual programmes abroad. You are the driving force and coordinate the animation of a network of local correspondents (recruitment, management, administration ...).
  • You drive the production of study reports, ensuring compliance with deadlines for exits, verification, formatting and analysis of results. You ensure the methodological consistency and relevance of the databases and tools.
  • You manage the customer relationship with the sales representatives. Your interest in market issues allows you to help them understand the data and best meet their analysis needs. You guarantee a system for monitoring and analyzing quality and connections.
  • Finally, you participate in product innovation and productivity improvement. You formalize the needs and follow the start of production of IT applications in connection with the IT team. In a transversal way, you are force of proposal of innovating practices to gain in efficiency.

Profile required:

  • Bac +5, type School of Engineering / Commerce or University, specialization Studies / Statistics / Projects.
  • At ease with the numbers, you are rigorous, methodical and curious.
  • Imperatively bilingual English.
  • A good control of the Office pack is necessary.

A first experience of at least 3 years is essential.

Contact: cmichelotti@mediametrie.fr

 
 
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