February 2010 newsletter

[ Editorial ]
» Happy Sport Year!

[ Interviews ] 
Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. 
»  Havas Sports & Entertainment – Lucien Boyer – CEO Havas Sport & Entertainment and General Commissioner of the Global Sports Forum Barcelona


[ What’s new? ]      
Breaking News!
»  1st Asian Sports Audience Awards – The Nominees are…

Coming Soon!
»  One Television Year in the World - 2010 TV consumption: evolution, success and emotion!!!

Sports on TV: Give Sense, Be Efficient!
»  Eurodata TV Worldwide partner of next major Sport Industry Events

Markets & Trends
»  Access Croatia Programme Ratings in MyEurodataTV

Nota: Cool Formats, Hot Ratings
»  What are the fresh new web-only contents?

Kids TV: A big eye on little viewers
»  Beyond cartoons: the rise of non-fiction for kids

Eurodata TV Worldwide International Network
»  New Channels Available through Eurodata TV Worldwide

[ Editorial ]

Contact us

[ Interview ]

Tell us what was your company’s major success in 2009? 
In February 2009, Havas Sports & Entertainment organized the first edition of the Global Sports Forum Barcelona. Officially supported by the City of Barcelona, the Global Sports Forum Barcelona is conceived as the main international exchange platform gathering decision makers in the sports arena and experts from other fields. Thanks to its unique positioning: putting sport as the heart of modern society, the Forum proved to be the place for debate and the networking hub capturing sport in its economic, social, political and cultural dimensions. The 1st edition of the Forum hosted 116 speakers and more than 1.000 delegates, coming from diversified backgrounds and 48 different countries. 

The 1st edition of the Global Sport Forum Barcelona was a success. What are you expecting for this 2nd edition? 
The second edition will confirm the influential role that the Global Sports Forum Barcelona aims to exert in face of the major stakes driving the current transformation process of Sport in society. Some fifty exceptional participants will come and be part of the sessions dedicated to major problems of sport in the next decade, including the responsibility of sport in sustainable development, sport in front of the digital revolution, the new connections between young people and sport, and the North-South cooperation at the time of the World Cup in Africa, the Games in Rio and the Haitian tragedy.The first Global Sports Forum Trophies, rewarding exemplary actions in the field of philanthropy, health, education, culture, international cooperation, important events, business and the city, will be awarded during the official evening of the 9th of March. 

Eurodata TV Worldwide renewed his editorial partnership with the GSF. What are the main benefits of such a partnership and how will you be using information provided by Eurodata TV Worldwide? 
First of all, I would like to thank Eurodata TV Worldwide partners for renewing its partnership with the Global Sports Forum Barcelona. I'm really happy that such a successful company can bring its expertise and support to the event with TV research reports. Eurodata TV will deliver key TV viewing figures from all over the world to fuel debate and provide solid research background to exchanges. Furthermore, we are honoured that Jacques Braun will participate in one of our key networking moments to reveal some exclusive parts of "Eurodata Nations of sport 2010".

Contact us

Sportel Asia and Eurodata TV Worldwide have joined forces in order to reward the sports events who deliver the highest ratings in the Asia-Pacific area.

David Tomatis, Sportel Asia Executive Vice-President, and Jacques Braun, Eurodata TV Worldwide Vice-President report that these 1st « Asian Sport TV Audience Awards » will be decided by viewers themselves through the sum of the audience delivered across 15 countries.

The winner will be the event that gathered the highest number of viewers in 2009, in 3 territories at least.  Events in competition for the title of the most-watched sport event are:

“2011 AFC Asian Cup Qualification”
“2009 FIBA Asia Championship”
“2009 Twenty20 International”

These nominees reflect the occidental influence on the Asian sport culture with the Old Europe’s football, the Commonwealth’s cricket and the North American basketball.

The nominees were pre-selected among the twenty best performing sports events 15 countries, i.e. 1.7 billion potential viewers. The winners will be presented at the opening cocktail of the Sportel Asia, Monday 8th March 2010 in Singapore.

Scope of Survey : Australia (Regional TAM), China, India, Indonesia, Japan, Kazakhstan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.

Florent Simon, Sport Sales Manager - fsimon@eurodatatv.com
Tel: +33 (0) 1 71 09 93 07

Louis Mauran, Head of Sports Services - lmauran@eurodatatv.com
Tel: +33 (0) 1 47 58 36 56

The first figures to be released from the “One Television Year in The World” report clearly show that international TV consumption hasn’t been touched by the crisis.
Over 2009 viewers from across the world have generally spent more time watching their television: +1 minute for France, +9 minutes for Norway, +5 minutes for Hungary and +3 minutes in Venezuela! Asian countries also seem to follow the trend, as Chinese viewers watched TV for 5 minutes more a day in 2009 than in 2008! This confirms that in a period of crisis, people turn to their TVs for free entertainment!

Over the last few years, more and more countries have started to include time shifted viewing in their measurement systems. Although this system has already been in place for a few years in the UK and North America, the Netherlands, Finland, Norway and Denmark introduced it in 2008, Germany in 2009 and most European countries (Sweden, Austria, Belgium, Italy, Ireland, Poland….) , as well as Australia, are set to follow suit in 2010.

Taking time shifted viewing into account for audience measurement is crucial in this period when many actors in the market think that young adults are spending less time watching TV. Germany, where the new system was introduced in 2009, is a perfect example of this as here time shifted viewing accounts for a significant proportion of youth TV consumption. Indeed in the first half of 2009, the daily viewing time was 3 minutes lower than in 2008, whereas for the second semester they recorded an increase of +3 minutes!   

 “One Television Year in the World” is not just about changes in consumption, however, it is also the annual overview of the best performing programmes and major trends of the period. In 2009, emotion played a key role in the biggest successes of the year, whether they made audiences laugh, cry or sing. Its no surprise to see ratings winners that have developed into huge international brands such as Who wants to be a Millionaire?, The Farmer Wants a Wife, X-Factor or Got Talent, taking first place in many of the tops, or major sport events such as the World Cup Qualifiers and the Super Bowl, which alone reached nearly a hundred million viewers.
In Portugal, the documentary Maddie – a verdade da mentira, telling the story of the missing English girl, proved to inspire just the right mix of emotions and pulled in 2009’s biggest audience, with a 54% market share among individuals 4+

You can find analysis of all of 2009’s major trends and success, as well as the evolution of  worldwide TV consumption, in the 2010 edition of “One TV Year in the World”, to be released in early March…. Stay tuned!!

Sources: Eurodata TV Worldwide / Eurodata TV Worldwide / Mediametrie / AGB NMR (Hungary & Venezuela) / TNS Gallup / Marktest – Audimetria / AGF/GfK / CSM Media Research.

More information

For further information about “One Television in The World”, please click here

Alexandre Callay, Eurodata TV Director - acallay@eurodatatv.com
Tel: +33 (0) 1 47 58 36 24

François Gendrot, One TV Year in the World Report Manager - fgendrot@eurodatatv.com
Tel: +33 (0) 1 47 58 94 33

Eurodata TV Worldwide is the editorial partner of the upcoming Global Sports Forum organized by Havas Sport & Entertainment to be held in Barcelona on March 8th. This event is an exchange platform which attracts a wide range of personalities from the world of sport. Thanks to its unique emphasis on the position of sport at the heart of modern society, the forum is a place where people come together and debate on important issues, the aim being to highlight sport in all its dimensions: economic, social, political and cultural.

At the same time the Sportel Asia will be held in Singapore where Eurodata TV Worldwide and Sportel will release the first Award for Asian Sport Audience. This will reward the competition that attracted the most viewers over the Asia-Pacific area.

More information

Florent Simon, Sport Sales Manager - fsimon@eurodatatv.com
Tel: +33 (0) 1 71 09 93 07

The Croatia programme database includes the country’s four main channels: the domestic public channels HTV1 and HTV2 as well as the domestic private channels NOVA TV (launched in 2000) and RTL (launched in 2004).


In 2008, HTV1 remained the dominating channel with a yearly average total day market share of 32.6% among total individuals, but it was facing increased competition. Its main contender, the private channel RTL, quickly became the second channel from its launch in 2004. In turn, it is now closely followed by NOVA TV, whose market shares have continually increased over the past few years. In 2008 the share of RTL stood at 22.9% and NOVA TV 19.5%. The second domestic channel, HTV2, whose programming is more focused on sports, was fourth in 2008 with a market share average of 14%.

Over the course of 2009, Digital Terrestrial Television (DTT) and Internet Protocol TV (IPTV) technical penetration have continued to improve. In the 2009 edition of our One Television Year in the World report, technical penetration for DTT was 5.2% and 4.7% for IPTV. This year technical penetration is expected to break the 8% barrier for both these platforms. There are now four IPTV operators in Croatia: Opti.TV, Iskon.tv, Metronet and MAXtv. These new offers are at the centre of the growth observed for the “other” channel in terms of market share.

In this continually competitive market, what will be the programming strategies of the established channels?

International formats are already being adapted in Croatia with much success, such as 1 VS 100 and Strictly Come Dancing on HTV1, Big Brother on RTL and Got Talent on NOVA TV. As for imported fiction, telenovelas seem to be the format of choice for HTV1, whereas RTL is keen on US Fictions (Grey’s Anatomy, The Mentalist, CSI:Miami).

The Croatian TV landscape is therefore an interesting mix of public/private rivalry, imported and adapted formats competing against domestic productions and a growing alternative offer of programming. All this makes it a very dynamic market and an interesting case study for any marketing initiative.

Sources: Eurodata TV Worldwide / AGB Nielsen Media Research

More information

For further information about “MyEurodataTV”, please click here

Joanna Szybist, Head of Sales - jszybist@eurodatatv.com
Tel: +33 (0) 1 47 58 94 34

These past months saw the arrival on the Internet of several web-only formats, some high-quality contents which no longer have any reason to envy TV productions.

In November the webseries Riese appeared on our computer screens. It tells the story of a seemingly random wanderer named Riese, accompanied by a wolf, who is being hunted by a terrifying religious cult called The Sect while trying to restore peace and balance in Eleysia’s Kingdom. This series has been compared production-wise to the acclaimed Sanctuary and features a cast of top Sci-Fi actors.

Original web creations have to compete with well-known TV shows’ spin-offs. Following the path of series like Heroes and Lost for which spin-offs have been created on the web, the end of the season of Grey’s Anatomy gave birth to Seattle Grace: On Call. It’s a fake documentary following the trials and tribulations of many of the familiar faces featured in Grey’s Anatomy, set in Joe’s Emerald City Bar, the popular hangout spot for doctors and interns alike.

Animated series are also very popular on the Web, as seen with Dexter’s spin-off, Dexter: Early Cuts, or with this very original series called Obamourage. This comedic political series pulls influences from the HBO show "Entourage", and puts caricatures of President Obama, Joe Biden, Hillary Rodham Clinton and Rahm Emanuel (and a flamboyant dog) into completely absurd situations.

But if fictions are the more common contents created for the web, the other genres are starting to grow. As an example, Arte’s documentary Afrique: 50 ans d’indépendance travels around Africa, in order to meet its inhabitants, cultures, cities and portray these ex colonies in a new way 50 years after their independence from France.

And how could we talk about web series without talking about branded content? This fall, the online shop company Cdiscount.com, launched a webseries produced by Endemol, Les dessous de Noëlle. The pitch is the following: Santa Claus’ granddaughter moves in Paris, finds a job in Cdiscount, and discovers the little problems of living in the real world. Broadcast both on a dedicated website and on Cdiscount.com, this series is a perfect example of the new trends in brand entertainment.

Don’t wait any longer and discover the latest Web-only contents on http://www.e-nota.com

Sources: Eurodata TV Worldwide

More information

Joanna Szybist, Head of Sales - jszybist@eurodatatv.com
Tel: +33 (0) 1 47 58 94 34

Noële Rigot, NOTA Services Manager - nrigot@eurodatatv.com
Tel: +33 (0) 1 47 58 94 35

KIDS TV - A big eye on little viewers

Fiction, and especially animation, has long been considered the mainstay of Kids’ TV. However, while this market is certainly still going strong, the choice of genres for children is widening and non- fiction formats are becoming more and more noticeable in the grids. Magazines, comedy, game shows and cookery formats have long been popular with adults, why shouldn’t kids get their own special versions?

The BBC in the UK has traditionally provided one of the widest mixes of programming for children, with very long running children’s magazine Blue Peter and its youth news report Newsround still going after many years. Children also get their own art program Smart, which gathered an average 131 900 children and a 8.8% market share over the early part of this year; history format, Horrible Histories, dedicated to the gory, disgusting and shocking side of history, that has attracted an average of 184 100 children, or a 12.3% share; and the general edutainment format Little Howard’s Big Question,  in which an animated six year old and his human housemate try to answer questions about the world around them, which gathered 97 300 children on average, a 9.6% share.(All based on Children 4-15, 01/01-07/02/2010, Overnight data).

Public service television in Germany also gives children some non-fiction choices; indeed one of the best performing kids’ shows on the main public channel ARD is The Tigerenten Club, a magazine for children mixing educative reports and games, which gathered an average of 46 300 children 3-13, for a 7.3% market share Similarly ZDF also broadcasts a variety of magazines and games just for kids, including 1, 2, oder 3, an adaptation of the US format Runaround, which averaged an 8.2% market share (both 01/12/2009 – 31/01/2010).  Meanwhile in Italy Rai 3 provides children with their own cookery program, Gnam! which has gathered an average of 32 400 children and a 4% share (children 4-14, January 2010), whilst La Melevisione, a popular kids variety show on the same channel offers songs, stories, and fun ideas for activities and was watched by an average of 73 300 children aged 4-14 during January.

Although France Télévisions children’s block Ludo is heavily fiction based, the free DTT children’s channel Gulli provides French children with some other options, including comedy (Trop Fort l’Animal, 11.8% share), science (Prove It! 7.5% share), cookery (C Moi Qui Régale 8.1% share) and even the chance to learn sign language (Fais-Moi Signe, 10.2% share). (All based on children 4-14, January 2010).

For in depth analysis of the biggest trends and hits in children’s programming in France, Germany, Italy, Spain and the UK over the second half of 2009, look out for the new edition of our Kids TV Report, to be published at the end of the month.

Sources: Eurodata TV Worldwide / Mediametrie / Auditel – AGB Nielsen Media Research / BARB / AGF / GfK Fernsehforschung

More information

For further information about “TV Kids Report - 2009 issue”, please click here

Joanna Szybist, Head of Sales - jszybist@eurodatatv.com
Tel: +33 (0) 1 47 58 94 34

Johanna Karsenty, Kids TV Report Manager - jkarsenty@eurodatatv.com
Tel: +33 (0) 1 47 58 94 35

Source: Eurodata TV Worldwide, AGB Nielsen Media Research, ATO, Nielsen Media Research, MMS Mediamätning I Skandinavien AB, Publicadata AG / Telecontrol

For further information about  our network of partners, please click here

Florent Guinier,