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24/04
Entertainment TV Report: Entertainment is innovating in order to conquer audiences

Essential in television channel schedules around the world, on average, entertainment represents 33% of prime time programming. It is also increasingly powerful: it boosts the prime time audience share for ¾ of the channels studied (7 out of 10 in 2015). The genre is an asset for main private channels: on average, they broadcast 447 hours of it during prime time, twice as much as main public channels. On these private channels, focus is also put on programmes that use tricks taken from reality TV. Here are the main findings of the latest issue of the Entertainment Report, which studied 37,058 hours of entertainment on 89 channels in 11 countries. 

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03/04
One TV Year in the world : TV contents are renewed in every aspect to attract tomorrow's viewers

For Frédéric Vaulpré, Vice-President of Eurodata TV Worldwide, "Everywhere around the world, new TV practices and contents are emerging with the addition of internet screens (computers, mobile phones, tablets) and the development of catch-up platforms. Audience measurements are evolving throughout the world to take into account all these new usages."
For Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide: "In order to attract new viewers, particularly young ones, television channels are taking risks and offering new experiences, with more interactivity and accessibility and innovative formats. Entertainment and series maintain a great dynamic and attract a massive audience”.

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22/03
Kids TV Report July - December 2016 - Consumption of kids TV programmes : a shifting balance

During the second half of 2016, kids channels growth has stabilised. Simultaneously, creative programmes have started on digital platforms and new OTT players emerge. However, well-established brands still represent safe bets.

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17/01
International TV Trends: innovation at the heart of strategies and content to develop audiences

While analysing new international TV trends, Frédéric Vaulpré, Vice-President of Eurodata TV Worldwide, stated, “In a truly globalised audiovisual industry, knowledge of new public usages is highly important for broadcasters. It is being addressed by 4-screen audience measurements and the tracking of innovative content that enhances the user experience, particularly on mobile”. Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide observed, “The key is to create attractive content for an international audience, with two objectives: to develop a premium audience and identify areas for innovation in order to attract a younger audience. Recent international collaborations are a response to these challenges”.

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24/11
Scripted Series Report: Shifting series markets

The Scripted Series Report 2016 goes back over the pronounced presence of series on our screens. To bring a capricious audience together, channels are betting on local fictions and adaptations. They are also increasingly cooperating with SVOD platforms to offer innovative content and to multiply opportunities for exposure. "True international hits are appearing less and less in the national top rankings", observes Avril Blondelot, International Research Manager at Eurodata TV Worldwide. "However, the international stage is playing a growing role in the development of local series. More and more new series have been adapted from foreign formats", adds Léa Besson, Media Consultant.

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10/11
Yearly Sport Key Facts 2016 (September 2015 - August 2016)

A golden season thanks to the Euro and the Olympics

With long-awaited global sports events which took place in 2016, such as the Summer Olympics or the UEFA European Championship, expectations were high to know if television viewers would still be hungry to watch sports on their screens. Yassine Berhoun, Sports Director of Eurodata TV Worldwide notes that “The 2015/2016 season showed us that sports remain a stronghold for live TV consumption. Even at the age of mobile devices, major sports events are the only shows capable of gathering such large audiences and reaching out to specific targets at the same time such as millennials. While we continue observing giant media companies investing impressive amounts on sports TV rights with this aim, sports turn out to be a genuine growth leverage for Web giants that started entering the game. The deal between Twitter and the National Football League signed in the United-States was a milestone in this regard.”

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25/10
Young Adults Report – September 2015 – June 2016
Young Adults : distinctive TV habits
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04/10
Autumn 2016 : TV content questions and analyses reality

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29/09
EurodataTV Worldwide and TAPE Consultancy join forces to strengthen international programme expertise

EurodataTV Worldwide, the international audience analysis division of Mediamétrie, and TV production and programming specialists TAPE Consultancy have joined forces to develop synergies between their respective areas of audience and programmeexpertise.

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22/09
Kids TV Report : Generalist and specialist channels increase touchpoints with kids

The new January-June 2016 issue of the Kids TV Report produced by Eurodata TV Worldwide shows the momentum of many of the children-oriented programmes, and also delivers a full and accurate analysis of recent TV hits with children in Germany, France, Spain, Italy and the UK. "These days, channels - both generalist and specialist - are broadening the scope of their activities and their sources of inspiration, in order to discover the winning formula", commented Avril Blondelot, International Research Manager at Eurodata TV Worldwide/Médiamétrie.

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