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You are here: HomeEurodata TV WorldwidePress releases › Eurodata TV Worldwide launches the 4Screen Quarterly Report
Eurodata TV Worldwide launches the 4Screen Quarterly Report

22/05/2017

Eurodata TV Worldwide’s 4Screen Quarterly Report will offer a worldwide analysis and interpretation of four screen (TV, computer, mobile and tablet) trends and usages  - both established and emerging - of TV content and online video.

In the context where available content is growing rapidly and can be screened on several devices, audience measurement throughout the world is evolving to measure all screens, as is already the case at present in France and The Netherlands.

The quarterly editions of the 4Screen Report – an upgrade of the Multiscreen Report – will offer two editions enhanced with the results of 4 screen audiences and consolidated audience data, ie time-shifted.  In order to gain insight in the multi-screen  and transmedia strategies throughout the world, the study will also place in context the findings via some 40 case studies.

For Cecile Bertrand, Research Manager at Eurodata TV Worldwide, commented:  “The 4Screen Quarterly Report will enable broadcast groups and online content suppliers to refine their strategies to maximize viewer expectations and adapt their content to the requirements of each screen”.

 

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