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10/04
TAPE Consultancy launches App.Dex, the new Content Evaluation Service

TAPE Consultancy Limited, the London based content-focused research company announces the launch at MIPTV of App.Dex, the new Content Evaluation Service assessing the audience potential of scripted projects.

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09/04
One Television Year in the World : Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new usages.

At the opening conference of the MIPTV event in Cannes, Avril Blondelot, Content Insight Director at Eurodata TV Worldwide, presented the latest trends in terms of TV content: “At a time when international hits are becoming scarce, we are discovering some really promising output, such as: Blue Planet II, The Voice Senior, Young Sheldon and When Heroes Fly. Local productions are more popular than ever, making it very hard to reach a consensus on one or two titles. The priority for 2018: to create content that is able to break away in search of a particular audience, rather than desperately seeking the mass audience.”

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25/01
4-screen TV viewing and exciting new viewer experiences stand out in 2017 studies

Eurodata TV Worldwide provides key analysis for successful international TV & Video content

When reviewing international TV trends in 2017 in an exclusive conference held in L.A. this morning, Frédéric Vaulpré, Eurodata TV Worldwide Vice-President commented: “In a content industry that is constantly searching for “the magic formula” to turn local productions into  big international hits, understanding new audience usage is critical for broadcasters. 4-screen data gives a clearer viewer understanding and adopting multi-screen strategies are proving to be decisive for content success.”

Avril Blondelot, Director of Content Insight at Eurodata TV Worldwide, continued: “As for new programming, whether it be entertainment, factual  or fiction genres, there were three distinct “take-aways” from our analysis  this year. Firstly the portrayal of a divided world in which people feel disoriented. Secondly the option for the “safe bet” that unifies people and thirdly the creation of unique and innovative experiences.”

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11/01
Scripted Series Report 2017 Series: the dynamism of the genre boosts coproduction and European programmes

With the ever growing success of series, Eurodata’s 2017 Scripted Series report observes a rise in originals. Local productions remain strong but co-productions are gaining pace. American series are challenged by European programmes, especially British.

The series genre boosts the prime time audience in many countries, substantially in some such as in Denmark, the United States or Turkey, for example.

  “The success of series has led to increasingly strong competition between content creators. TV viewers demand new programmes, new content and originality.  There has never been so many new creations among the highest international audiences as in 2017”, points out Abed Laraqui, Research and Clientele Manager with Eurodata TV Worldwide.

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07/12
Yearly Sport Key Facts 2017 (September 2016 - August 2017)
Football accounts for 27% of sports programming on generalists channels

In 2017 football, winter sports and local competitions have gathered large audiences in front of TV screens around the world. While television is increasingly challenged by non-linear ways of consumption, sports and live television are still a perfect match. Attractive prospects ahead of 2018 global super-events such as the Winter Olympics and the Football World Cup. Yassine Berhoun, Sports Director at EurodataTV Worldwide points out: “In 2017 again, a number of sports programmes have gathered  significant audiences in spite of the transfer of rights to pay TV. Consequently, alternative competitions have successfully been broadcast on public channels like the Women Euro in the Netherlands for example.”
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29/11
Young Adults Report - Young Adults, fans of programmes in catch-up and on all devices

For the 3rd year running, Eurodata TV Worldwide has published the "Young Adults Report", a study which highlights the specificities of 15-34 year olds within the audio-visual landscape of ten countries. They are singular viewers who watch TV programmes differently : they intensively watch catch-up and programmes on other screens, with strong attraction to fiction.

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24/10
Women’s Sports Insights 2017 - Women's sport on the front line on television according to EurodataTV's newest dedicated report

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14/10
Eurodata TV Worldwide launches NoTa Kids, the new content monitoring service for younger audiences.
Four strong trends identified in 2017

In an exclusive for the MIP Junior event, Eurodata TV Worldwide unveiled its new NoTa Kids platform, the children’s version of NoTa (New On The Air)  its well known monitoring service for new programmes on TV and online platforms.

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03/10
Autumn 2017 - Innovative content and dynamic strategies in the 4-screen universe

The mid-year review from Eurodata TV Worldwide and Tape Consultancy presented today in London details the first lessons learned from 4-screen TV audience measurement. Watching TV programmes in this way is becoming complementary to viewing on the television set and is capable of reaching a wider audience.

Analysis was also presented concerning the increasingly original strategies being used by broadcasters to deal with fierce competition from the online platforms: disrupting timelines, using pop-up channels, etc.

Lastly, the spotlight is turned on the global trends in programming during the 1st half of 2017: 6,000 programmes launched, over half of which were original creations, with themes ranging from nostalgia, awaking to today's world and escapism.

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11/09
Topical French TV productions enjoy continued export success

This morning at TV France International's Le Rendez-Vous in Biarritz, Eurodata TV Worldwide presented a study into French content production that was conducted on behalf of the CNC and TV France.

The main lesson from this study: local French production is in excellent health. Whether in entertainment, fiction or factual genres, French productions are being exported more often, and with growing success.

"One factor behind this success is the selection of subject material that is completely in line with the expectations of a global audience," stated Frédéric Vaulpré, Eurodata TV Worldwide Director. “This study underlines the growing attraction for French programmes, as well as the quality of audio-visual content production in France that has an appeal outside of our borders," added Mathieu Béjot, Managing Director of TV France International.

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