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Kids TV Report July - December 2016 - Consumption of kids TV programmes : a shifting balance

During the second half of 2016, kids channels growth has stabilised. Simultaneously, creative programmes have started on digital platforms and new OTT players emerge. However, well-established brands still represent safe bets.

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International TV Trends: innovation at the heart of strategies and content to develop audiences

While analysing new international TV trends, Frédéric Vaulpré, Vice-President of Eurodata TV Worldwide, stated, “In a truly globalised audiovisual industry, knowledge of new public usages is highly important for broadcasters. It is being addressed by 4-screen audience measurements and the tracking of innovative content that enhances the user experience, particularly on mobile”. Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide observed, “The key is to create attractive content for an international audience, with two objectives: to develop a premium audience and identify areas for innovation in order to attract a younger audience. Recent international collaborations are a response to these challenges”.

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Scripted Series Report: Shifting series markets

The Scripted Series Report 2016 goes back over the pronounced presence of series on our screens. To bring a capricious audience together, channels are betting on local fictions and adaptations. They are also increasingly cooperating with SVOD platforms to offer innovative content and to multiply opportunities for exposure. "True international hits are appearing less and less in the national top rankings", observes Avril Blondelot, International Research Manager at Eurodata TV Worldwide. "However, the international stage is playing a growing role in the development of local series. More and more new series have been adapted from foreign formats", adds Léa Besson, Media Consultant.

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Yearly Sport Key Facts 2016 (September 2015 - August 2016)

A golden season thanks to the Euro and the Olympics

With long-awaited global sports events which took place in 2016, such as the Summer Olympics or the UEFA European Championship, expectations were high to know if television viewers would still be hungry to watch sports on their screens. Yassine Berhoun, Sports Director of Eurodata TV Worldwide notes that “The 2015/2016 season showed us that sports remain a stronghold for live TV consumption. Even at the age of mobile devices, major sports events are the only shows capable of gathering such large audiences and reaching out to specific targets at the same time such as millennials. While we continue observing giant media companies investing impressive amounts on sports TV rights with this aim, sports turn out to be a genuine growth leverage for Web giants that started entering the game. The deal between Twitter and the National Football League signed in the United-States was a milestone in this regard.”

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Young Adults Report – September 2015 – June 2016
Young Adults : distinctive TV habits
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Autumn 2016 : TV content questions and analyses reality


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EurodataTV Worldwide and TAPE Consultancy join forces to strengthen international programme expertise

EurodataTV Worldwide, the international audience analysis division of Mediamétrie, and TV production and programming specialists TAPE Consultancy have joined forces to develop synergies between their respective areas of audience and programmeexpertise.

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Kids TV Report : Generalist and specialist channels increase touchpoints with kids

The new January-June 2016 issue of the Kids TV Report produced by Eurodata TV Worldwide shows the momentum of many of the children-oriented programmes, and also delivers a full and accurate analysis of recent TV hits with children in Germany, France, Spain, Italy and the UK. "These days, channels - both generalist and specialist - are broadening the scope of their activities and their sources of inspiration, in order to discover the winning formula", commented Avril Blondelot, International Research Manager at Eurodata TV Worldwide/Médiamétrie.

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MultiScreen Report 2016 Edition 1
Multiscreen strategies : an opportunity to catch viewers’ attention with the right content at the right time
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The Monte-Carlo Television Festival and Eurodata TV Worldwide announce the winners of the 11th “International TV Audience Awards”

The Monte-Carlo Television Festival and Eurodata TV Worldwide have joined forces in order to reward programs which deliver the highest ratings worldwide.

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