Eurodata TV Newsletter - January 2012

"Sport remains an outstanding ratings booster" underlines Jacques Braun, Vice President of Eurodata TV Worldwide for the launch of the Yearly Sport Key Facts - 2011 issue. "2011 was a year of opportunities for local & pan-regional events: the Super Bowl, which won the first International TV Audience sports awards at the Sportel Monaco, is the perfect illustration".

Covering the last scripted formats season, from September 2010 to June 2011, the 2nd edition of the Scripted Series Report highlights the territories specificities in 11 territories.
Lorène Nowicki, Publishing Director at Eurodata TV Worldwide, notes that "If television was marked by the rise of US series during the first 10 years of the 21st century, the second decade sees local shows taking back power in several countries and the growing success of series from the United Kingdom".

Television is setting new records across the world. Amandine Cassi, Head of Research at Mediametrie / Eurodata TV Worldwide underlines the fact that "these performances are driven by the development of digital equipment and by innovative content which break down boundaries between countries, genres and platforms. The mix of live TV and interactivity offers viewers a more social and engaging experience, and thus reinforces the power of television."