Eurodata TV Worldwide and TV Sports Markets survey show that the UEFA Champions League is must-have content for commercial free-to-air broadcasters across Europe.

Nearly one year before the 2010 FIFA World Cup, the race to qualification is getting really tight for every countries. In this year without huge worldwide competitions, qualifying matches are considered as events in their own right, as many football fans in the world follow their national team's road to the World Cup.

The Monte-Carlo TV Festival and Eurodata TV Worldwide announce the nominees of the 4th International TV Audience Awards

On the occasion of the first Global Sports Forum held in Barcelona, Jacques Braun, Eurodata TV Worldwide’s Vice President, notes that “local sports and events can be successful on TV by gathering specific viewer profiles. Sponsors and advertisers may be looking for mass-audience but even more for values and emotions, just like what was achieved for the recent Handball and Alpine Skiing World Championships”.