Multiscreen content & strategies
Comprehensive overview of current trends in multiscreen content and strategies
Young Adults Report
Everything you need to know about young adults tv consumption in key markets
Predict the potential audience of a TV program at an international level
Your update from Eurodata TV Worldwide - May 2015
The 55th Monte-Carlo Television Festival and Eurodata TV Worldwide have joined forces for the 10th time in order to reward scripted programs who deliver the highest ratings worldwide.
Although in 2014 the TV screen was still the predominant device used to watch programmes, either live, recorded or as catch-up TV, there are now many video consumption practices across different devices. The way in which TV content is watched has changed. The second edition of the Multiscreen Report, which is now available, shows that “online audiovisual content platforms are developing in a rapidly changing environment. They invest in content and try out new features in order to stand out in a crowded environment,” notes Avril Blondelot, Research Manager at Eurodata TV Worldwide. This report follows more than 60 online audiovisual content platform strategies in France, Germany, Italy, the Netherlands, Spain, Scandinavia, the United Kingdom and the United States, both from traditional broadcasters (CBS, Sky plc, RTL and Modern Time Groups) and pure online players (Amazon, Netflix and Rakuten Groups).
NoTa, the monitoring service for new TV and Web programmes around the world, is extending its offering to Sub-Saharan Africa in April 2015, with three new African countries: the Ivory Coast, Kenya and Nigeria.
According to Sahar Baghery, the Director of TV Formats Division at Eurodata TV Worldwide “It is a major step towards the monitoring of TV programmes in Sub-Saharan Africa in a context which is seeing an increase in the number screens, the advent of digital, new stakeholders and creative dynamism.”
Your update from Eurodata TV Worldwide - April 2015
“By going over more than 100 territories, 6300 channels and 3 billion viewers with a fine toothcomb, the One TV Year study draws up a panorama of the global audiovisual market and its regional specificities. It updates an ecosystem where digital modifies the behaviours of viewers, revitalises TV channel strategies and sets up challengers while reaffirming the power of TV content” , comments Frédéric Vaulpré, Director of Eurodata TV Worldwide.
As the Kids TV Report celebrates its 6th birthday, competition is heating up both inside and outside the TV world. Following a period of major change in media consumption and habits, especially concerning children, local players remain ahead but competition has increased amongst leaders. Brand awareness and appraised local programmes are key to attracting viewers’ attention through the screens.
Frédéric Vaulpré joins Médiamétrie as Vice-President of Eurodata TV Worldwide. Reporting to Laurent Battais, Senior Vice-President of Eurodata TV Worldwide, he joins the Médiamétrie Board of Management.
He succeeds Alexandre Callay as head of Eurodata TV Worldwide. His mission will be to continue the company's international expansion and product development, in particular NoTa, and to consolidate relations with the partners with which Eurodata TV builds its business.
Your update from Eurodata TV Worldwide - March 2015
The Internet has conquered more than 8 out of 10 French households in twenty years. Its use was limited in 1996, with just 0.4% of families being connected. It is now a part of the lives of 82.6% of families, who connect in many different ways such as on computers, smartphones and tablets or through the television. Whether it is for entertainment, consuming or communicating - especially on social networks - all areas of life are affected and evolve, driven by the proliferation and complementarity of screens and the enrichment of content, particularly video content. The year 2014 brought its share of changes with a continuous growth in equipment and a wealth of events that push behaviours towards ever greater interactivity and exchange.
From june 13th to june 18th, the Content & Multiscreen Experience (CME) is a unique industry conference within the...
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