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You are here: HomeMedia behaviourPress releases › Morning News - Four out of five French people turn to media and news in the mornings
Morning News - Four out of five French people turn to media and news in the mornings

03/05/2018

More than 4 out of 5 people consult at least one type of media in the mornings between 6:00 and 9:00, radio being the most popular. Almost 1 in 2 French people (45%) connects to Internet in the mornings. Half of French people aged 15 and over listen to or watch at least one breakfast news programme.

Media in the morning: widespread and diverse usage

More than 4 out of 5 people consult at least one type of media in the mornings between 6:00 and 9:00 from Monday to Friday. Radio is the most popular medium with more than half (52%) of individuals listening to at least one station. A quarter of people (26%) opt for television. Finally, almost 1 in 5 (18%) read print media in the mornings. It is worth noting that Internet, at the nexus of all these media types, is consulted by almost 1 in 2 French people (45%) in the mornings. 

Of the radio listeners, 85% use traditional means to tune in in the mornings: a radio set, the car radio, or an alarm-clock radio. In addition, the majority of morning TV viewers stick to using their TV set.
Today, multimedia devices (smartphones, computers and tablets) are used by a quarter (24%) of listeners to tune in to the radio in the mornings and by just over 1 in 10 TV viewers (12%).

Radio: the preferred medium for morning news

Regarding morning news programmes, half of French people aged 15 and over listen to or watch at least one news breakfast show between 6:00 and 9:00. Radio is the preferred choice of 47% of people who consult at least one news medium in the mornings, ahead of Internet, television and print media.

More than three quarters of those who turn to a medium in the mornings, whether radio or TV, like programmes that summarise the news, and more than half of them like press reviews.

However, radio listeners and TV viewers don’t express the same preferences when it comes to other topics. Listeners prefer comedy sketches (46%) and subjects related to political current affairs (45%). 
TV viewers go for international sequences, 42% of them regarding these as important.

What are the inherent advantages of radio on the one hand and television on the other? Radio is primarily chosen because it is practical: 63% like it because it allows them to do something else at the same time, and also because they can listen to it anywhere (37%). For 6 listeners out of 10, tuning in to the radio in the mornings is a habit.

With regard to television, people are most won over by the fact it can link images to the news (51%), and by TV formats which combine entertainment and information (48%).

 

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