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Media In Life
Media and multimedia behaviour
French people's Media and Multimedia day in a single study… and much more!
Press releases

More than 4 out of 5 people consult at least one type of media in the mornings between 6:00 and 9:00, radio being the most popular. Almost 1 in 2 French people (45%) connects to Internet in the mornings. Half of French people aged 15 and over listen to or watch at least one breakfast news programme.

Press releases

There are now more and more screens but each is quite different. Each home has an average of 6.4 screens. What are they used for, and how does the public prefer to use them?

The television set is the preferred screen on the whole for web users aged 6 years and over (91%), followed by the computer (55%). Tablets are the true favourite of children: in one year, the number of 6-14 year olds using a tablet grew by 10 percentage points to 67% (compared to 46% for those aged 6 years and over).  As for smartphones, 84% of web users consider them an essential part of their daily lives.

Such are the findings of surveys including the latest Screen 360 study which identifies and measures the importance, the place and the usage of each screen in the daily lives of internet users.

"Nowadays, each screen has found its place in the home, because it fulfils specific functions and meets specific needs: image quality and comfort on TV screens, internet access and functionality on computers, simple and convenient usage on tablets, communication with friends and family, as well as easier access to multiple content on smartphones. In this way, each of the screens has become indispensable in the eyes of users," said Jamila Yahia Messaoud, Director of the Consumer Insights Department.

Press releases

Who has never heard of Candy Crush, League of Legend or World of Warcraft? These games are popular with online gamers all over the world, whether played alone or on a network, and France is no exception. Indeed,  in the 4th quarter of 2016, more than half of web users ages 15 and over reported having played a free or paid online game in the past month. This total number has held steady as compared to last year, but contains disparities between the devices used, with a large rise in mobile game play. This, along with other data, is revealed in the latest wave of the Web Observatory study conducted by Médiamétrie.