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19/04 - Television
Médiamétrie and Omedia launch the first Digital terrestrial television (DTT) barometer in Africa

To support the digital transition in French-speaking sub-Saharan Africa, Médiamétrie and Omedia are launching the first DTT barometer in Africa

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12/04 - Television
Global TV : 9.5 million French people are watching online and catch-up TV daily*

The Global TV survey analyses the TV audience habits at any time and on anyscreen. Here we take a closer look at all of these increasingly popular practices.

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10/04 - Eurodata TV Worldwide
TAPE Consultancy launches App.Dex, the new Content Evaluation Service

TAPE Consultancy Limited, the London based content-focused research company announces the launch at MIPTV of App.Dex, the new Content Evaluation Service assessing the audience potential of scripted projects.

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09/04 - Eurodata TV Worldwide
One Television Year in the World : Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new usages.

At the opening conference of the MIPTV event in Cannes, Avril Blondelot, Content Insight Director at Eurodata TV Worldwide, presented the latest trends in terms of TV content: “At a time when international hits are becoming scarce, we are discovering some really promising output, such as: Blue Planet II, The Voice Senior, Young Sheldon and When Heroes Fly. Local productions are more popular than ever, making it very hard to reach a consensus on one or two titles. The priority for 2018: to create content that is able to break away in search of a particular audience, rather than desperately seeking the mass audience.”

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03/04 - Television
Television audiences in France in march 2018

Television audiences from 26th february to 1st aprill 2018

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29/03 - Media behaviour
3.8 million web users had already watched or attended a live eSports competition

eSports* are undeniably one of the hottest new online activities. In France, 3.8 million internet users aged 15 and over have already watched or attended a live eSports competition (3rd quarter of 2017).

Halfway between sports and a video game, eSports enjoy a huge potential pool of players and spectators: online gaming brought together nearly 35 million online users in December 20171 and sports competitions regularly beat TV audience records. Broadcasters, platforms and brands have all duly taken note.

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06/03 - Media behaviour
VOD and SVOD services take root in France

Almost 2 out of 5 French internet user has already used VOD* or SVOD** services, a steady increase. Over the last 12 months, 13% of the population indicated they had rented at least one video, and 20% have used a SVOD service.

SVOD's primary strength lies in the diversity of content. Users of SVOD aged 15 years and over in particular are “series-addicts” . Despite the domination of American series, 56% of respondents said it was important for them to have an SVOD catalogue that contained French productions of films and series.

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22/02 - Internet
2017: A Year in the Internet in France

At the end of 2017, there were nearly 52 million Internet users in France each month – more than 8 people out of 10 (83%). In 10 years Internet users have grown 40%. Two-thirds of French people log on every day, and the time spent on the web is 1 hour 28 minutes per day. With 48% of mobile web users every day, the smartphone is the #1 device used to log on, accounting for 40% of time spent on the web. Social media account for over ¼ of internet consumption with half of French people logging onto at least one social network every day. Mobile users spend 87% of their time in applications, half of which is in social network, gaming and video platform apps. GAFA sites and apps account for 36% of the total time spent on the Internet.

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31/01 - Internet
Médiamétrie publishes “Internet Global” the first results of the new Total Internet Audience reference measurement based on a single panel


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31/01 - Television
French fiction in better shape than ever: 85 French creations in the top 100 fictions in 2017 in France

The Luchon Festival of Televisual Creation (from 7 to 11 February 2018), of which Médiamétrie and Headway are partners, offers the opportunity to take stock of French fiction (TV movies, series, serials). Fiction represents ¼ of programmes watched on French television. Among these, French scripted has an increased position and represented 85 of the 100 best performing scripted in 2017, attracting an average 6.2 million viewers. More than two thirds of people believe that the quality of French fiction has improved within the space of 3 years. These programmes also benefit from new usages with every second 15-24 year old privileging “binge-viewing”. Médiamétrie and Headway analyse the place of French fiction in the TV landscape as well as what viewers feel about national creations.

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