Cinema entry is the reference unit used to measure film performance on French cinema screens.

CinéPro is the product of the partnership formed by Médiamétrie and Rentrak EDI in November 2007. Every day CinéPro collects the number of cinema entries in the French regions. Subscribers can consult the results for films and screens via a dedicated web interface used for all types of analysis.

• Film distributors
• Cinema operators
• Institutions
• Advertising agencies

Every day CinéPro collects the number of entrances from over 500 cinemas in France and over 700 cinemas for the Sunday Total and the Weekly Total, per film and per screen. These cinemas represent all types of operation, from chains to independent cinemas.

Features and benefits

At micro level...

• Time saved in collecting figures, every day and especially on Monday mornings for the Sunday Total
• View of the competition, notably for better negotiations with operators on Mondays
• Optimisation of programming
• Rights holder reporting

At macro level...

• Daily market status (ranking, market share, development) thanks to a constant daily panel representing 75% of total entries
• Estimation of the France Total by adding entries from Paris and the surrounding areas thanks to Nielsen EDI's CinéZap.

Daily, real time.

The results are provided in real time via a dedicated, secure web interface: www.cinepro.fr

There is a complementary offer for advertising agencies: CinéTop Régies, aimed at determining how many cinema-goers watched adverts before the film. The total is calculated on a weekly basis and can also be consulted on a dedicated web interface.