Television audiences from 2nd March to 29th March 2015
Your update from Eurodata TV Worldwide - April 2015
“By going over more than 100 territories, 6300 channels and 3 billion viewers with a fine toothcomb, the One TV Year study draws up a panorama of the global audiovisual market and its regional specificities. It updates an ecosystem where digital modifies the behaviours of viewers, revitalises TV channel strategies and sets up challengers while reaffirming the power of TV content” , comments Frédéric Vaulpré, Director of Eurodata TV Worldwide.
As the Kids TV Report celebrates its 6th birthday, competition is heating up both inside and outside the TV world. Following a period of major change in media consumption and habits, especially concerning children, local players remain ahead but competition has increased amongst leaders. Brand awareness and appraised local programmes are key to attracting viewers’ attention through the screens.
Frédéric Vaulpré joins Médiamétrie as Vice-President of Eurodata TV Worldwide. Reporting to Laurent Battais, Senior Vice-President of Eurodata TV Worldwide, he joins the Médiamétrie Board of Management.
He succeeds Alexandre Callay as head of Eurodata TV Worldwide. His mission will be to continue the company's international expansion and product development, in particular NoTa, and to consolidate relations with the partners with which Eurodata TV builds its business.
Almost one in three French people went to the cinema on average each month in 2014, according to the 2014 results of the Médiamétrie 75 000 Cinéma survey, which revealed a three point increase compared with 2013.
Your update from Eurodata TV Worldwide - March 2015
The Internet has conquered more than 8 out of 10 French households in twenty years. Its use was limited in 1996, with just 0.4% of families being connected. It is now a part of the lives of 82.6% of families, who connect in many different ways such as on computers, smartphones and tablets or through the television. Whether it is for entertainment, consuming or communicating - especially on social networks - all areas of life are affected and evolve, driven by the proliferation and complementarity of screens and the enrichment of content, particularly video content. The year 2014 brought its share of changes with a continuous growth in equipment and a wealth of events that push behaviours towards ever greater interactivity and exchange.
Because technologies and behaviors evolve, we believe that it is important to complete our range of services with new tools in order to always provide you with the richest insight. This is why we offer RateOnAir©, a new, flexible and reliable research technology.
Predict the potential audience of a TV program at an international level
Key Producers Insight Report
An incisive study identifying the key players on major TV channels, cross-genre and multi-territory