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Eurodata TV Worldwide - News

Your update from Eurodata TV Worldwide - February 2018

Eurodata TV Worldwide - News

Meet the Eurodata Team at Cannes!

Television - Press releases

The Luchon Festival of Televisual Creation (from 7 to 11 February 2018), of which Médiamétrie and Headway are partners, offers the opportunity to take stock of French fiction (TV movies, series, serials). Fiction represents ¼ of programmes watched on French television. Among these, French scripted has an increased position and represented 85 of the 100 best performing scripted in 2017, attracting an average 6.2 million viewers. More than two thirds of people believe that the quality of French fiction has improved within the space of 3 years. These programmes also benefit from new usages with every second 15-24 year old privileging “binge-viewing”. Médiamétrie and Headway analyse the place of French fiction in the TV landscape as well as what viewers feel about national creations.

Television - Press releases

Television audiences from 1st to 28th January 2018

Eurodata TV Worldwide - Press releases

Eurodata TV Worldwide provides key analysis for successful international TV & Video content

When reviewing international TV trends in 2017 in an exclusive conference held in L.A. this morning, Frédéric Vaulpré, Eurodata TV Worldwide Vice-President commented: “In a content industry that is constantly searching for “the magic formula” to turn local productions into  big international hits, understanding new audience usage is critical for broadcasters. 4-screen data gives a clearer viewer understanding and adopting multi-screen strategies are proving to be decisive for content success.”

Avril Blondelot, Director of Content Insight at Eurodata TV Worldwide, continued: “As for new programming, whether it be entertainment, factual  or fiction genres, there were three distinct “take-aways” from our analysis  this year. Firstly the portrayal of a divided world in which people feel disoriented. Secondly the option for the “safe bet” that unifies people and thirdly the creation of unique and innovative experiences.”

Eurodata TV Worldwide - News

Your update from Eurodata TV Worldwide - January 2018

Eurodata TV Worldwide - Press releases

With the ever growing success of series, Eurodata’s 2017 Scripted Series report observes a rise in originals. Local productions remain strong but co-productions are gaining pace. American series are challenged by European programmes, especially British.

The series genre boosts the prime time audience in many countries, substantially in some such as in Denmark, the United States or Turkey, for example.

  “The success of series has led to increasingly strong competition between content creators. TV viewers demand new programmes, new content and originality.  There has never been so many new creations among the highest international audiences as in 2017”, points out Abed Laraqui, Research and Clientele Manager with Eurodata TV Worldwide.

Media behaviour - Press releases

There are now more and more screens but each is quite different. Each home has an average of 6.4 screens. What are they used for, and how does the public prefer to use them?

The television set is the preferred screen on the whole for web users aged 6 years and over (91%), followed by the computer (55%). Tablets are the true favourite of children: in one year, the number of 6-14 year olds using a tablet grew by 10 percentage points to 67% (compared to 46% for those aged 6 years and over).  As for smartphones, 84% of web users consider them an essential part of their daily lives.

Such are the findings of surveys including the latest Screen 360 study which identifies and measures the importance, the place and the usage of each screen in the daily lives of internet users.

"Nowadays, each screen has found its place in the home, because it fulfils specific functions and meets specific needs: image quality and comfort on TV screens, internet access and functionality on computers, simple and convenient usage on tablets, communication with friends and family, as well as easier access to multiple content on smartphones. In this way, each of the screens has become indispensable in the eyes of users," said Jamila Yahia Messaoud, Director of the Consumer Insights Department.

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